1985 Ferrari Mondial Cabriolet Convertible 308ci 5 Sp 4 Whpdb 180mph Speedo Ac on 2040-cars

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Ferrari pays tribute to Niki Lauda with one-off 458

Though Niki Lauda may today be chairman of the Mercedes F1 team, anyone who's seen Rush will know that he's inexorably tied to Ferrari. And it's that bond that Ferrari has celebrated with this special-edition 458 Italia.
Commissioned by an evidently dedicated fan through Maranello's Tailor Made program, this one-off 458 features a red paintjob with white roof and gold wheels. It's a livery that apes the cars Lauda drove for the Scuderia in the mid-70s, and carries through with tricolore racing stripes over the roof and throughout the red-stitched black leather interior.
Not the most subtle treatment we've seen, but then the Italia is hardly a subtle car to begin with. Lets just hope this particular example manages to steer clear of going up in flames as have so many 458s - and one notable 312 T2. Feel free to read more in the press release below.

Liberty Walk stretches the notion of Ferrari's 360 and F430

Japan's Liberty Walk is the sort of outfit that will stop at nothing to turn heads, and this summer it's introducing wide body kits for the Ferrari 360 and F430 models. The bolt-on parts for the Ferraris are designed to divert opinions as much as provide aerodynamic gains. That big wing has to be good for something, you know. The body kits are priced the same in Japan; roughly $18,000 for the fiberglass kit with front, rear, and side parts, $22,000 for a carbon-fiber version, and $26,500 for the carbon kit with the big carbon wing. All of the parts can be bought separately, and an air suspension kit manufactured by the American company AirREX is available for $8,000. In case you have a tired old 360 Modena hanging around in severe need of upgrades, a Liberty Walk body kit might just be the thing to spruce it up. Related Video:

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding