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Ferrari configurator lets you play 458 Speciale customer

We all wish we had an extra $300,000 just lying around that we could spend on a supercar. And if we did, we don't doubt that the Ferrari 458 Speciale would be near the top of our list. It's hard, after all, to argue with 600 naturally aspirated horsepower churning away right behind your seat. Unfortunately few of us have that kind of scratch. That's where online configurators come in.
While these web-based customization tools don't exactly let you drive off the lot in a six-figure supercar, they can at least let you pretend that you're the kind of person who would (or more pertinently, could) do just that. And Ferrari's latest is among the cooler ones we've seen.
Like most online configuration tools, Maranello's lets you choose the colors of the bodywork and which wheels you want, but also lets you choose brake calipers, racing stripes and all manner of carbon-fiber aero components. Step inside and the choices are even more extensive, from the size and shape of seats to the color of the tachometer.

These are the front-runners to take over at Ferrari

Yesterday Ferrari announced a changing of the scarlet-clad guard with the departure of longtime chairman Luca di Montezemolo. Having run the company since shortly after the passing of Enzo Ferrari himself, Montezemolo built the Prancing Horse marque up to the benchmark supercar manufacturer, victorious racing team and household name it is today. In short, Ferrari - and most crucially, its parent company Fiat - will face a most difficult challenge in filling il Advocatto's handmade loafers and putting the company back on the track which Montezemolo laid down over the course of the past two decades.
The question on everyone's mind is, to whom will that challenge fall? To quote Goose from Top Gun, the list is long, but distinguished. Join us as we run down the roster of potential assentors to the leather-clad, carbon-fiber bucket seat at the head of the big table in Maranello.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.