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Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari launches 2014 Formula One engine, tests it in a LaFerrari? [w/videos]

Ferrari is the last of the three engine manufacturers remaining in Formula One to reveal its 2014 power unit. Called the 059/3, like the Mercedes and Renault units it is a turbocharged, 1.6-liter V6 further boosted by an energy recovery system that is twice as powerful as before. The 2013 KERS was good for 80 horsepower, could power the car for six seconds and reduce a lap time by about 0.3 seconds. For 2014, the energy recovery system puts out 160 hp, powers the car for 30 seconds on full batteries and, according to Ferrari, can shave a massive three seconds per lap.
The car that surrounds this engine doesn't have a name yet - that will be chosen by Ferrari's social media followers in January from a selection of names provided by the Scuderia.
Ferrari didn't provide an audio sample of the power unit at its introduction, but a brief video taken at Fiorano has led folks to believe that the team has been testing the engine in a revised LaFerrari chassis. The clip shows a camouflaged version of the marque's new supercar fitted with a roof intake and sounding nothing at all like a V12 as it takes the hairpin and powers onto the straight.