2018 Ferrari Gtc4lusso T on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

2013 Ferrari FF [w/video]

The World's Fastest Four-Passenger is Frickin' Fabulous
"I miss my mommy."
Those frightened words floated from the mouth of a five-year-old boy strapped snugly into a booster seat in the backseat of the Ferrari FF I was piloting. Moments earlier, his father had allowed me to take him, and his two brothers, for their first ride in a supercar, and I had apparently failed miserably.

Ferrari 250 California record headlines $28.5M Baillon barnfind collection

Barn finds arise from time to time, bearing undiscovered treasures hidden away in some shed for decades before being unearthed and brought to the auction block. But few have ever compared to the Baillon Collection. And now its liquidation is complete, bringing in millions in sales on the back of frenzied bidding. Discovered just months ago, the Baillon Collection comprised some 100 vehicles said to have been rescued from the crusher by one Roger Baillon, a French transport magnate who intended to eventually put the cars on display in a museum. Unfortunately that never came to pass, but when the cars were found in sheds on his estate in rural France, the world took notice. In dire condition and in need of much TLC, 59 of the cars (those worth selling) were consigned to the auctioneers at Artcurial, which just handled their sale during the Retromobile classic car show this weekend in Paris. The highest price was fetched by a rare 1961 Ferrari 250 GT SWB California Spider with the highly desirable covered headlights found in the barn under a pile of old magazines. One of just 37 made, the drop-top Prancing Horse sold to an unnamed international collector for a record $18.5 million – far above initial estimates and, despite its condition, the most ever paid for a 250 GT of any kind. An American collector paid $2.2 million for the 1956 Maserati A6G bodied by Frua, also well above its pre-sale estimate range. A '49 Talbot-Lago T26 bodied by Saoutchik more than doubled even the top of its estimated value at $1.9 million, sold to a European collector. All told, the Baillon Collection brought in a staggering $28.5 million in sales, comprising over half the value of the lots, 89 percent of which Artcurial sold at the Retromobile auction.