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Ferrari recalling 814 models from 2015 for airbag problem

Recalls from small-volume, high-end automakers like Ferrari are fairly rare, but the Prancing Horse issued a safety campaign to repair 814 vehicles in the United States due to a potential problem with the driver's side airbag module. The issue covers the 2015 editions of the 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari. The affected examples have build dates from Dec. 19, 2014, to April 29, 2015, but this isn't every MY2015 vehicle in the country. According to the announcement by the National Highway Safety Administration (here as a PDF), these Italian supercars might have a "relevant combination of insufficient gluing of the leather on the driver's side airbag cover and the possible rotated installation of the driver's airbag cushion in the airbag module." In the event of a deployment, the safety devices might come out turned from where they are supposed to be. This issue could cause an increased risk of injury in a collision. In the NHTSA documents, Ferrari reports that it believes the chances of these rotated deployments are low. For drivers' safety, dealers will still replace the affected airbag module with a new one. Owners will start having their supercars fixed around July 30. RECALL Subject : Improperly Assembled Drivers Air Bag Report Receipt Date: JUL 07, 2015 NHTSA Campaign Number: 15V433000 Component(s): AIR BAGS Potential Number of Units Affected: 814 All Products Associated with this Recall Vehicle Make Model Model Year(s) FERRARI 458 2015 FERRARI CALIFORNIA T 2015 FERRARI F12 BERLINETTA 2015 FERRARI FF 2015 FERRARI LAFERRARI 2015 Details Manufacturer: Ferrari North America, Inc. SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2015 Ferrari 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari vehicles manufactured December 19, 2014, to April 29, 2015. The affected vehicles may be equipped with a driver side air bag module that was improperly assembled. This can cause the air bag to deploy in a rotated orientation. CONSEQUENCE: In the event of a crash, the deployment of the driver's air bag in a rotated orientation increases the risk of injury. REMEDY: FNA will notify owners, and dealers will replace the front Driver's Side Air Bag Module, free of charge. The recall is expected to begin on July 30, 2015. Owners may contact Ferrari customer service at 1-866-551-2828. Ferrari's number for this recall is 57.

Race recap: 2015 Singapore Grand Prix full of odd sideshows

What greeted the Formula One teams in Singapore? Confusion. The haze was so thick that observers wondered if the race would be held at all. Then practices began, and Mercedes-AMG Petronas driver Nico Rosberg took the first one, but the team fell away after that. Mercedes said it couldn't get the tires turned on, but no one believed the Silver Arrows was in genuine trouble. Then qualifying set the confusion in stone. Ferrari driver Sebastian Vettel laid down the best time in Q3, taking the team's first pole position since Germany in 2012. Daniel Ricciardo got his Infiniti Red Bull Racing into second, about one tenth behind Vettel. (That may make the team feel better after Ricciardo publicly asked for a better engine than the current Renault unit, and team advisor Helmut Marko said the outfit will quit F1 at the end of this year if it can't get a stronger powerplant for 2016.) Kimi Raikkonen put the second Ferrari in third, Daniil Kvyat put the second Red Bull in fourth. And only then came the Meredes'. Lewis Hamilton's best got him fifth, the Brit saying, "We don't really know what we have got wrong. For some reason the tires are not working on the car. We do the warm-up the same as everyone else and then you see someone one second up the road." For added emphasis on the reversal of fortune, his time was 1.6 seconds behind Vettel's. Teammate Rosberg is next to him in sixth, a further half a second back. Williams is still a hurting a bit on slow tracks, so Valtteri Bottas could only get into seventh ahead of Max Verstappen in the Toro Rosso and teammate Felipe Massa in ninth. When the red lights went out, the 2015 Singapore Grand Prix would get both less interesting and more interesting all the way to the final lap. The men up front got good getaways, and the order into Turn 1 was Vettel, Ricciardo, and Raikkonen. The race finished with those three in that order, never having conceded position. Vettel's Ferrari enjoyed the track so much that he laid a second per lap into Ricciardo for the first five, then relaxed. He'd let the gap come down later in the race a couple of times, but any time he wanted to see what his mirrors looked like without anyone in them he'd take off again. Rosberg took fourth position after holding down sixth for the first stint. It looked like he'd have an even worse day - for a Mercedes driver - when he had problems getting his car started and onto the grid before the race.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.