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Mysterious Ferrari may be rumored Dino

At first glance, this Ferrari 458 looks innocuous, but several signs suggest the black coupe might actually be a test mule for a future revival of the Dino name. Unfortunately, one of the biggest hints to the car's identity is sonic rather than visual. According to our spies, the engine doesn't sound like company's naturally aspirated V8 or the turbocharged mill in the new 488 GTB. That suggests the possibility of a V6 being mounted behind the driver here. The lack of exhaust pipes poking out the rear further hints that something is amiss with the powerplant. The large intakes on each side should be plenty to feed cool air to the Dino's rumored twin-turbo V6, as well. A version of the 510-horsepower mill from the new Alfa Romeo Giulia Quadrifoglio is possibly in this Prancing Horse, but FCA execs are very cagey about discussing any connection between that engine and Ferrari. According to FCA CEO Sergio Marchionne about the revived Dino, "It's a when not an if." Marchionne indicated the model could pack around 500 hp and be lighter than a 488. "The six-cylinder response has been positive," he said. The smaller displacement powerplant would also mean lower taxes in China. The Dino would reportedly be positioned to take on the entry-level rung of supercars like the Audi R8 and McLaren 570S. Unfortunately, an actual launch could be as far away as 2019. So expect to see many more spy shots until then. Related Video:

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Alfa Romeo considering Ferrari-developed engines for new product lineup

A report in Bloomberg adds more details to the plans for Alfa Romeo's fourth turnaround plan in Fiat CEO Sergio Marchionne's tenure, and this time Ferrari is apparently going to be part of the show. In December Automotive News Europe reported that a new Maserati-derived rear-drive architecture would be the centerpiece at Alfa Romeo, as well as coming Chrysler and Dodge products. At the time, ANE said the platform would support a new midsize sedan and wagon perhaps to be called Giulia, a fullsize sedan and a midsize crossover, with retail appearance of the product initiative commencing perhaps as soon as next year. It would be part of Fiat's $12.3-billion spend on new models and European recovery.
The Bloomberg report says that particulars haven't been finalized, but the plan is to have six new Alfas appear over the next five years, two of which would be SUVs. The futures of the Mito and Giulietta, two of the three cars Alfa currently sells and 99 percent of sales last year, aren't assured, meaning that the lineup in six years could be seven cars (including the 4C), six of which we haven't any definitive clue of yet. The top-tier versions of those cars, according to the report - perhaps the Quadrifoglio Verde - "will be equipped with motors developed by Ferrari."
Marchionne wants to get sales up to 300,000 units per year when the lineup is complete, pairing Alfa sales with Jeep's global dealer network to open up the retail channel. That kind of volume would get Fiat's Italian plants back in business properly, even though Marchionne's stance on Italy-only Alfa production would mean the end of the anticipated roadster that was to be twinned with the coming Mazda MX-5 Miata. Alfa's direction will be laid out in Detroit in May as part of the overall strategy presentation for Fiat Chrysler Automobiles NV.