Ferrari Ff Base Hatchback 2-door on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Bahrain Grand Prix proves that Formula 1 finally has parity

Ferrari driver Sebastian Vettel claimed victory at the Bahrain Grand Prix 6.6 seconds in front of Mercedes-AMG's Lewis Hamilton. In so doing, Vettel vaulted into first place in the driver standings ahead of Hamilton, with two race victories to the Mercedes driver's one. The decisive moment in the race came with 16 laps remaining, as Hamilton served a 5-second penalty for holding up Red Bull's Daniel Ricciardo in the pit lane in an earlier pit stop during a safety car period. Hamilton was able to reclaim second place in front of teammate Valtteri Bottas with 10 laps remaining, and he cut Vettel's lead from 13 seconds to 6.6 seconds at the finish. Bottas went on to finish third, followed by Ferrari's Kimi Raikkonen in fourth. Ricciardo crossed the line in fifth, meaning there were three constructors in the top five places in Bahrain. Perhaps more than anything else, the 2017 season has been unpredictable and entertaining, marking a break from the last several years in F1 where one marque has been dominant. Here's hoping the rest of the year provides similar thrills and spectacle. Related Video: Image Credit: Lars Baron/Getty Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton Sebastian Vettel

Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.