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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Amazing LaFerrari tribute watch more intricate than the real thing [w/video]

The Enzo had no companion watch, but its successor, the Ferrari LaFerrari, does. Created by Hublot "entirely in parallel with the car" and "alongside the Ferrari teams," the MP-05 LaFerrari tribute watch is a similar test of how much gobsmacking gadgetry can be packed into a chassis. The manually-wound watch has 11 barrels set in a spine down the center that work together to provide a 50-day power reserve. So yes, it does need to be wound, but only once every seven weeks.
Hublot says the movement, engineered in-house, has 637 components. It has more pieces than any other movement Hublot has ever designed, and it gets a tourbillon to further showcase the "demonstration of watchmaking virtuosity." The face is sapphire crystal, the case is black PVD titanium and features an open case-back, the strap is rubber with a PVD titanium buckle. Time is told via the barrels to the right of the the spine on the right - it's 10:05 on the watch above. To the left are the barrels displaying the amount of power remaining.
Hublot hasn't disclosed the price, so you know what that means. There will be 50 tribute watches made, each sent in a presentation case wrapped in Schedoni leather and carbon fibre and including the miniature power tool you need to wind the timepiece. You can read all about it in the press release below, and for true watch geeks there's also an in-depth wrists-on video of the MP-05, performed by ABlogtoWatch.com.

Fernando Alonso gives German TV interview driving Ferrari F12 at the Nordschleife

Fernando Alonso gave a wide-ranging interview to German television station RTL, the Spanish driver and German interviewer conducting the session in Italian, driving a special Italian car on very special German track. Among many answers - from the industriousness of his native Ovideo, Spain to where he relaxes - Alonso gives Ferrari an eight out of ten for the season, admitting they don't have the fastest car but they have a complete car, and refuses to give himself a number, only saying that he is more complete as well than when he first entered.
Beyond the normal-guy persona and wealth of topics, the 10-minute interview is neat for being able to watch Alonso hurl the Ferrari F12 Berlinetta over and around kerbs while he's answering questions. You can check it all out in the video below.