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Ferrari F150 Enzo successor is Geneva bound [UPDATE]

Ferrari has announced the automaker will debut the company's "most powerful HyperFerrari [sic]" at this year's Geneva Motor Show. The news came courtesy of Instagram, where the Italian automaker posted a familiar-looking rendering with a quick note. Details are still remarkably scarce, though Ferrari says the successor to the Enzo throne will be able to "turn into a corner" as quick as a Formula One car thanks in part to the fact that the road-going machine will feature as much downforce as an F1 competitor. From what we've heard so far, the Enzo replacement will boast over 800 horsepower from the combination of a V12 engine and a HY-KERS system.
We've already heard some interesting tidbits about the new machine, including the fact that each model will come with a driver's seat tailor made for the buyer. Ferrari says we can also expect to see a quicker 0-120 mph sprint than the old Enzo with 40 percent fewer emissions. Stay tuned for live photos from the 2013 Geneva Motor Show.
UPDATE: After some looking into it, Ferrari does not appear to have an official Instagram account, or at least doesn't list one alongside its other official social accounts. We're of the mind now that what appeared on this Instragram is not officially from the Horse's mouth.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

EV West launches monthly EV Show, starts with electric Ferrari project

The folks over at the EV West conversion shop are no strangers to video cameras, having put up a fair amount of footage on their YouTube channel over the years. Now though, they've decided to make their appearance on the web a more regular affair with the debut of the monthly EV Show. It aims, they say, to bring viewers the latest news in the electric vehicle industry, product information and a look at some of the projects they're working on. The outfit has had a hand in building and converting some notable vehicles in the past, but to kick off the new program, it's engaged in something special: the (re)making of an electric 1978 308 GTS Ferrari – a model made famous by its role in the Magnum P.I. television series. This particular vehicle had fallen victim to a fuel fire, though enough of the original non-necessary bits were in good enough condition to be sold off to help pay for part of the electro-restomod. After stripping the entire vehicle down, the build up will begin, and the components planned to bring this baby back to life are very interesting in their own right. For instance, the battery. Though the show hosts cagily don't mention the source of the pack, it's pretty clear it will be made of modules originally housed in a vehicle sporting a Tesla drivetrain (we suspect the 2nd-generation Smart ED.) The power will flow from these mystery batteries through a Rinehart controller and then on to a trio of chrome-plated, powder coated AC-51 motors from Hi Performance Electric Vehicle Systems housed in a custom bracket. The resulting configuration should be good for about 216 kW (290 horsepower) and 340 pound-feet of torque. You can keep up with this project and the many others the conversion shop has on the go by following them on Twitter and Facebook. The Ferrari project also has its own Instagram account. But first, check out the first episode of the EV Show by scrolling below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Green Ferrari Green Culture Electric ev west electric ferrari