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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

1964 Ferrari 250 GTO sees Petrolicious embracing gorgeousness

We've never, ever accused Petrolicious of slacking when it comes to the quality of cars it features. Each week brings a new, exciting, rare vehicle that has some special quality or provenance to it. But this week's video... it's beyond everything else the series has ever done.
That's because it stars the legendary Ferrari 250 GTO, also known as (possibly) the most expensive vehicle ever sold. Only 36 were ever built, and this particular 1964 example was the first of the Series II range. Rather than some tinkerer or restorer behind the wheel of this masterpiece, Derek Hill, son of the first American Formula One World Champion, Phil Hill, is on hand for the interview and is slotted into the tight cockpit of the Rosso Corsa masterpiece.
This particular GTO was raced multiple times by Hill Sr., and it recorded wins at Daytona and Nassau, thanks in part to its 300-horsepower, 3.0-liter V12 engine. That makes it a bit special for the younger Hill, who can speak with some authority about this car's provenance - and wheel it rather well himself, as he's a fairly accomplished racer in his own right. Of course, if you're like us, you'll forget everything Hill says and will go completely slack-jawed as soon as that V12 starts to sing.

'Ferrari' is an oft-banned search term in China, but why?

The Internet has been a boon for car enthusiasts; after all, information about any car ever made is available at a few taps of the keyboard, whenever you'd like. Unfortunately, some Chinese motor heads are not quite as lucky because state censors have been intermittently banning searches for Ferrari on the country's micro-blogging sites, according to Time.
The problem has nothing to do with Maranello's supercars; it's what they represent. The Prancing Horse has become the symbol for so-called "princelings," wealthy young Chinese who use their parents' privileges in the Communist elite to afford luxuries.
The first bout of censorship came in 2011 when the son of then-high-ranking politician Bo Xilai was spotted cruising around Beijing in a red Ferrari, a vehicle much more expensive than he should have been able to afford. It started trending on Chinese social media, and censors began blocking searches for Ferrari in the car's red color. The Italian brand was censored again briefly in 2012 when a Chinese investor crashed his Prancing Horse into two other cars in Singapore.