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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.

Montezemolo says he has "no good news" on Schumacher

Former Ferrari president Luca di Montezemolo said on Thursday that he has "no good news" about Michael Schumacher's condition. Speaking to journalists on stage in Milan at the Quattroruote Day, where he was awarded the Premio Gianni Mazzocchi in memory of the newspaper's founder, di Montezemolo was asked about the seven-time world champion. And more than two years on from the skiing accident that left Schumacher with serious head injuries, di Montezemolo suggested there had been no positive developments. "I have unfortunately not good news," di Montezemolo said on stage. "Michael was a great driver, and we experienced a long time together in both our personal and professional lives. But life is really strange. "He was the most successful driver of Ferrari and in his career he had only one accident, in 1999. But unfortunately a fall in a ski accident has had serious consequences." The Schumacher family has kept details of the German's conditions a closely guarded secret, although has made it clear that he faces a long recovery. Earlier on this year, Schumacher's manager Sabine Kehm slammed as 'irresponsible' a report that he was able to walk again. "Such speculation is irresponsible, because given the seriousness of his injuries, his privacy is very important for Michael," she said. "Unfortunately they also give false hopes to many involved people." This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video. Image Credit: AFP via Getty Images Celebrities Motorsports Ferrari F1 michael schumacher luca di montezemolo