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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 212 Barchetta highlights RM auction at Villa d'Este

While show-goers sip champagne and basque in the glow of some of the most beautiful classics and most notable concept cars at the Concorso d'Eleganza Villa d'Este, at the Villa Erba just down the shore, collectors bid on some of the most tempting automotive creations. And this year was no exception. Highlighting RM Sotheby's auction this year was a rare classic 1952 Ferrari 212 Export Barchetta. The Touring-bodied competition roadster from Ferrari's early days fetched an incredible ˆ6,720,000 – nearly $7.4 million at current exchange rates – to set a new record for that model. According to Sports Car Market, the previous record was held by a 212 Export coupe that sold for $3.2 million early last year. A Barchetta failed to sell for a high bid of $1.97 million in 2008, which just goes to show how far this auction raised the bar for the 212. Though it was by far the top lot of the day, it wasn't the only million-dollar sale of the day. Heck, it wasn't even the only million-dollar Ferrari sold. A quartet of Ferrari supercars – including a 288 GTO, F40, F50 and Enzo – each fetched seven figures, as did a 250 GT Berlinetta Lusso and a 250 GT Cabriolet. So did a Lamborghini Miura, a '73 Porsche 911 Carrera RS 2.7 and a '53 Fiat 8V Cabriolet, if you can believe it. Other notable lots included a 1949 Alfa Romeo 6C 2500 SS Villa d'Este Coupe, a '74 Lancia Stratos and a rare stick-shift Ferrari 599 HGTE. All told, RM Sotheby's racked up nearly $30 million in sales at its first European auction since merging and rebranding, selling 34 out of the 39 lots consigned, but that stunning 250 California Spider did not appear to be among them.

Harry Metcalfe drives his Ferrari Testarossa in the Sahara

Take a moment to conjure some worthy answers to this question: "What can I do in a [Ferrari] Testarossa that's a really good road journey?" Then imagine yourself saying, "Tomorrow we're off to the Sahara in my Testarossa." If you were Evo magazine impresario Harry Metcalfe, those would be the kinds of Q&A sessions you'd have with yourself, and thankfully he's put the question and the answer in a fantastic 29-minute video. That answer was 2,500-mile journey out of London, on boat from Portsmouth, England, to Santander, Spain, a ferry from Tarifa, Spain, to Tangier, Morocco, a drive to Marrakech, over the snowy alpine-looking Tizi n'Tichka Pass, to Erfoud, and then to the dunes of Sahara. It involved some bribes, a twice broken-down Testarossa, confiscation of a drone, tons of speed traps and at least one ticket, a pair of lucky pants, some phenomenal scenery, and Ferrari sounds, including a long stint off-roading on a washboard track. Plus, a lot of jealousy on our part. Enjoy. News Source: Harry's Garage via YouTube Ferrari Coupe Luxury Police/Emergency Supercars Classics Videos evo harry metcalfe morocco ferrari testarossa sahara