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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Totaled Ferrari Dino sculpture sold for $250k

How much would you pay for a Dino? Although this sub-brand was supposed to offer lower-cost alternatives to more expensive Ferraris, a 246 GTS model with "chairs and flares" can fetch big bucks. The later, more angular 308 GT4 is less desirable, but the one above just sold for $250,000. Oh, and it's a complete wreck - an absolute write-off, as you can see. So how did it fetch a quarter million when it wouldn't be worth that much in pristine condition? Because this is art.
"Objet trouvé", to be specific, the French term for a common object elevated to a work of art. That's the way it ended up displayed by celebrated French artist Bertrand Lavier and the Galerie Yvon Lambert at the Foire Internationale d'Art Contemporain (FIAC) art fair at the Grand Palais in Paris last week, where an unnamed Turkish collector paid the landmark price. Let's hope he's not planning on restoring it, because it's apparently worth more totaled.

What I learned after 5,600 miles in a Ferrari F355 Spider

I'm paraphrasing, but Autoblog reader Paul Dyer asked me one day, "Want to drive my 1998 Ferrari F355 Spider from San Jose, California, to me in Newfoundland?" I'm also paraphrasing and leaving out some colorful but unpublishable language, but essentially I said, "Yes." That's how I ended up on a two-week, 5,600-mile road trip, getting an extensive and intimate look at one of the most spectacular cars of our generation. Here's what I discovered. To paraphrase, you don't even know how badly you want an F355. The F355 Spider is the last beautiful Ferrari. Subsequent stallions are modern and dramatic, the F355 is eternally gorgeous, like Brunelleschi's doors and sunsets in Viareggio. The Iliad would still make sense if you said the Greeks took to ship after a Trojan keyed Menelaus' F355. You cannot say the same about the 348, or even the 458 (though we do love it so). This car began the era in which mid-engined Ferraris sell out for years in advance. That said, F355 upkeep is the equivalent of giving your bank account a flesh-eating disease. This car's most recent engine-out service was $28,000: $12,000 in labor, $16,000 in parts. Dropping the Propulsore Completo is recommended every three years for routine service and runs $7,000 or more if no other work is required. Gooey valve guides, melting exhaust manifolds, and cranky seat sensors are among the fickle components that will guarantee the bill will exceed that amount. A single bolt is $45. One F355 owner, asked if he'd recommend the model, replied without hesitation "Absolutely not." But the F355 began a whole new game for The Prancing Horse. One of Luca de Montezemolo's first marks on the company as president, the F355 was intended to rectify the sins of the 348 and deal with the Acura NSX. The F355's design resulted from 1,800 wind tunnel hours. It introduced Ferrari's five-valve V8 engine – at 107.3-horsepower-per-liter, the highest specific output of any naturally aspirated car at the time. It had an 8,500-rpm redline. The engine was so important that Ferrari changed its naming convention to highlight it. The F355 introduced a six-speed manual transmission to the V8 range. It introduced the paddle-shifted sequential gearboxes to consumers, previously the purview of top-tier race cars. This Spider was the brand's first semi-automatic droptop. This car began the era in which mid-engined Ferraris sell out for years in advance. Some of the trademark features take getting used to.