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Ferrari shows California with unique upholstery at Goodwood

Order up a new Ferrari and you can get it just about any way you want it. That's what the company's Tailor Made program is all about. And it's showcasing some of the possibilities at the Goodwood Festival of Speed this weekend with the unique cabrio you see here. This one-of-a-kind Ferrari California T has been done up in a special blue and white livery. Its three-layer Bianco Italia paintjob is overlaid with a pair of offset blue stripes, complimented by a set of 20-inch alloys in blue and silver. The interior is similarly done up in blue and white, but it's the material with which that's done that's the most interesting bit. Maranello has upholstered and trimmed the interior of this particular California with a new high-tech material called Mycro Prestige. It's less than a millimeter thick and weighs only a third of what the leather would, but it's flameproof and water resistant while being porous and breathable. Sort of like Alcantara, but more advanced. Of course these are only some of the options Ferrari can offer through its Tailor Made program. Clients are set up with their own personal designer who'll walk them through the endless choices available through three collections, dubbed Scuderia, Classica and Inedita, the latter offering the most out-there choices. So if what you really want is a Prancing Horse swathed in cashmere or denim, Ferrari will be only too glad to oblige your open checkbook. Related Video: "TAILOR MADE" FERRARI CALIFORNIA T SHOWCASES NEW LIGHTWEIGHT MYCRO PRESTIGE FABRIC Maranello, 24 June 2015. Ferrari will be showcasing a very special "Tailor Made" California T at the Goodwood Festival of Speed, inspired by the passion and colours of Polo and Horse racing. The California T encapsulates the ethos of personalisation, with a Bianco Italia three-layer exterior with a double-asymmetric stripe in Blu Hellen mirrored by a sumptuous Blu Sterling interior with Bianco elements and highlights. The car is finished off with 20" forged wheels which have been painted in Blu Hellen and Argento Nurburgring. This particular California T showcases a new high-tech "Mycro Prestige" fabric material that has been specifically made exclusively for Ferrari. Mycro Prestige is a highly resistant material that offers an exceptional level of grip, and, thanks to its unique mixture of fibres which are only 0.7mm thick, it is only one-third the weight of traditional leather.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari launches upgraded 458 Challenge Evoluzione

Want to drive an eight-cylinder, mid-engined Ferrari? Assuming you can get your lucky little hands on one, you can drive a 458 Italia, 458 Spider or new 458 Speciale on the street. But the real action is where the road ends and the racetrack begins. Ferrari's Corse Clienti division offers versions for GT2 and GT3 racing, for Grand-Am (likely to be revised for the new United SportsCar Championship), and, of course, for its own Challenge racing series.
It's the latter version that Ferrari revealed it was upgrading last week, and now it's made its debut at the tail end of the rain-soaked Finali Mondiali event at Mugello. Although Ferrari only released limited details and just the one new photo, the new 458 Challenge Evoluzione upgrades on its predecessor as promised with obvious aerodynamic enhancements.
Those upgrades are "aimed at making the car even more driveable" for the customer racers who take part in the series, and seem to bridge the gap (at least visually) between the previous 458 Challenge and the more extreme racing versions that have to contend with more competition than its own kind. The upgrades are being rolled out as a kit that will be obligatory in the various Challenge series that will kick off around the world next year.