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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

NHTSA fines Ferrari $3.5 million for missing reports

Ferrari will pay a $3.5 million penalty for family to comply with oversight requirements set forth by the National Highway Traffic Safety Administration.
The federal agency that oversees road safety in the United States announced Friday morning that Ferrari had not submitted early warning reports for the past three years. These reports help the agency identify potential or existing safety threats.
In the wake of the rolling recalls for defective General Motors ignition switches, there has been considerable scrutiny of NHTSA's handling - or mishandling - of these early warning reports. Friday's fine is an indication the agency is taking its enforcement mandates more seriously, albeit against a manufacturer that has no large-scale presence on American roads.

Watch the Ferrari F8 Tributo in its first official videos

The Ferrari 458 Italia has played a core role for the Italian brand since its debut all the way back in 2009 and has been in a perpetual state of improvement throughout the 10 years. It has evolved through numerous stages and earned a new name at each step, from the Speciale to the 488 GTB to the Pista to the newest model, the F8 Tributo. Although each car has the same genes, every one has a slightly different look due to numerous aerodynamic tweaks and subtle bodywork changes. The new angles are obvious in the Tributo's first official videos released this week. The video above premieres the car in a mountainous environment with all the curvy roads one could ever need. It flips between close-ups of the car, driving shots, and hazy smoke-filled displays of power. The only negative is the super-quick cuts don't allow much time to stare. The videos below put the F8 Tributo's aerodynamics and power on display. Several parts of the Tributo's salacious body is functional, including the front S-Duct, the front splitter, the underside vortex generators, the beefier rear spoiler, and the rear diffuser. It also has some hidden tricks using active features. Overall, Ferrari says it has 10 percent better efficiency than the 488 GTB. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Power comes courtesy of a different 458 family member, the 488 Pista. They share Ferrari's twin-turbo 3.9-liter V8 that makes 710 horsepower and 568 lb-ft of torque. It's the most powerful V8 Ferrari has ever put in a car that wasn't part of a special series. Get more familiar by watching all three clips. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.