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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Petrolicious gets super Seventies in a Ferrari Dino 208 GT4

The Ferrari Dino 308 GT4 was the automaker's first sports car with a V8 mounted amidships, and that formula quickly became the Italian automaker's bread and butter. The 308 in the name denotes a 3.0-liter V8, but for the Italian market, where a tax was imposed on cars with engines larger than two liters, Ferrari decided to de-bore the V8 to avoid the tax. Thus the 2.0-liter Dino 208 GT4 was born, and New York resident Bradley Price likes his 1976 model just the way it is.
Price initially was attracted to the Bertone-styled wedge because it "fit into the whole aesthetic of the space age and of the boundless possibility of [the late 1960s and 1970s]," he says in the Petrolicious video, adding that the opening scene of the original The Italian Job struck a chord with him, and the feeling never left. With 170 horsepower on tap, the 208 isn't very quick, but, in his opinion, it has a sweeter song than the bigger V8 and the driver-centric interior is one of his favorites.
Watch Price snake the original wedge through some East Coast back roads in the video below, and, just for kicks, we've also included the opening sequence of The Italian Job.

2016 Ferrari 488 GTB First Drive

After The Last Supper, Leonardo Da Vinci painted the Mona Lisa, after recording their first album, Iggy and the Stooges released the brilliant Fun House. Not every second creative attempt has to bomb like The Strokes' second, Room On Fire, and not every new car model has to be heavier and uglier like the Mustang II. Or at least that was the hope as I arrived in Italy for the launch of the 2016 Ferrari 488 GTB (Gran Turismo Berlinetta, if you're wondering). The new car traces its lineage back through 40 years of mid-engined V8 supercars, one that started with the 1975 308 GTB that replaced the V6 Dino series. But the 488 is also the follow-up to the 458 Italia, which is generally considered to be the zenith of all things Ferrari. With sublime handling and a yowling V8 that made you question how fast you could really travel on public roads, the Italia was an Italian missile wrapped in voluptuous aluminum. When the 488 GTB debuted at the Geneva Motor Show in March, the portents weren't good. As well as having fewer curves and a turbo engine, trouble was brewing inside the stronghold. Last fall, Fiat Chrysler Automobiles (FCA) chairmain Sergio Marchionne sacked Ferrari president Luca de Montezemolo. And Marchionne's plan to sell 10 percent of Ferrari on the stock market raises fears of hedge fund guys calling the shots at this archetypal Italian sports car maker. What's more, there's already talk of increasing annual production from the current cap of 7,000 units to 10,000. But back to the 488 GTB. The new car is based on the same aluminum underbody as the 458, but with less dramatic looks. The source of those looks is not the design department, however. "We gave them [the design department] the shape...they started with that shape." explained Matteo Biancalana, Ferrari's aerodynamics chief. So wind tunnel data penned the GTB's lines, mainly because of an ambitious target to achieve 50 percent more downforce than the outgoing model with no increase in aerodynamic drag. "We had to touch every millimetre of the car apart from the carried-over roof," says Biancalana. The front grille channels air through the radiators, cools the brakes and denies air access to the underbody, which consequently develops low pressure areas that suck the car to the road. There's a moveable spoiler under the body at the rear to reduce drag at high speed in a straight line.