Certified 2012 Ferrari California Black Interior With Red Contrast Stitching on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

These are two Ferrari design studies that led to the LaFerrari

Ferrari apparently worked through nine design concepts for its LaFerrari supercar recently shown at the Geneva Motor Show, and has put two of them on display at its museum in Maranello, Italy. Both from 2011, the Manta (pictured) is harder edged and looks closest to the finished product.
The other, the Tensostruttura, is much more fluid and looks like it probably came from the past or the future, not so much the present. You can check them both out in the videos below and register your take on what might have been.

Mansory La Revoluzione shows at least a little restraint

Mansory has, yet again, taken a supercar and turned the dial up to 11. Or maybe 12 or 13. This time the base car is none other than the Ferrari F12 Berlinetta, a V12-powered GT car. Compared to Mansory's previous Ferrari GT-based creation, the Rambo-inspired Stallone that had used both the 599 and 612 as its base, the new La Revoluzione is a welcome departure.
While the Revoluzione isn't what we'd call subtle, especially from the very front- and rear-most views, we appreciate the small amount of restraint Mansory showed when styling this deep red carbon fiber-bodied car, at least on the outside. As you can see in our image gallery above, the interior of this creation is quite loud and perhaps a little bit obnoxious.
We can't argue with the results seen underhood - claimed horsepower sits at over 1,200 from a twin-turbo 6.3-liter V12 engine. That many ponies pays the expected dividends in performance, with a 0-62 run of 2.9 seconds and a top speed listed at 230 miles per hour. See it yourself in our high-res image gallery above.