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Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 488 GTB challenges that whole 'no replacement for displacement' thing [w/video]

You can't stand in the way of progress, even if you wanted to. And the current state of affairs in the automobile industry has everyone reaching for turbochargers. That includes even a company as famous for its wailing, high-revving supercars as Ferrari. The Prancing Horse marque has galloped in to the Geneva Motor Show this year on the back of the new 488 GTB. Replacing the 458 with its atmospheric 4.5-liter V8, the new 488 GTB packs a downsized turbo eight that may be smaller at 3.9 liters, but doesn't skimp on the power – now producing 661 horsepower and 560 pound-feet of torque to trump even the ultimate 458 Speciale. Compared to the new McLaren 675LT, the 488 packs almost as many horses but even more torque, and goes well beyond the Lamborghini Huracan by both measures. Even the new Audi R8 V10 Plus can't touch it. That's the kind of progress we can get behind, but there's more to the new 488 GTB than the turbocharged engine. It's also got revised electronics, updated bodywork, enhanced aerodynamics and a revised interior. Scope it out in our slideshow of live images from the floor of the Geneva Palexpo and in the video below. THE FERRARI 488 GTB – EXTREME POWER FOR UNIQUE DRIVING PLEASURE The innovative 8-cylinder berlinetta debuts at Geneva: new design, new engine and a plethora of patented solutions Geneva, 3 March 2015 – On its official debut at the Geneva Motor Show, the Ferrari 488 GTB sets a new benchmark for the sports car sector. Forty years on from the launch of Ferrari's iconic first-ever mid-rear-engined V8 berlinetta, the 308 GTB, the Ferrari 488 GTB opens a new chapter in the history of cars with this particular architecture. Credit for this achievement must go to the Ferrari 488 GTB's revolutionary proprietary solutions which deliver a car at the top of its class in terms of power output (670 cv) with engine and response times of just 0.8 and 0.06 seconds respectively. Sophisticated dynamic vehicle controls make this performance completely controllable even on the limit by drivers of all abilities, resulting in the unique driving pleasure that only a Ferrari can deliver. Ferrari drew extensively on its experience in both Formula One and endurance racing, bringing to the road the technology that delivered victory in two editions of the 24 Hours of Le Mans and the title in the WEC (World Endurance Championship).