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Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video:

Chris Harris enjoys the song of a Ferrari 212

We often see Chris Harris sliding around in the modern elite of supercars, but he eschews every bit of the cutting edge in his latest clip for the opportunity to get behind the wheel of an absolute classic. Harris drives a 1952 Ferrari 212 Barchetta with a body by Touring, and the Italian hills come alive with the sound of this little car's beautiful music. The V12 engine that's nestled under the Barchetta's hood might be short on displacement, but this thing can absolutely roar. It thunders down the road under hard acceleration and then makes a symphony of pops and snaps as the driver downshifts into a corner. You can own this Ferrari, too. RM Auctions is selling it, but the reserve is somewhere between 5 million and 7 million euros ($5.6 million - $7.9 million). Given Harris' proclivity to slide just about anything he drives, do you think he drifts this Barchetta? Watch the video to find out, and it's probably worth turning up the speakers, too.

Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.