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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Bid on Floyd Mayweather's Ferrari Enzo in New York

Floyd Mayweather has a bit of a thing for supercars. Heck, he bought 100 cars from one dealership alone. While his Ferrari Enzo is just one of many impressive cars in his collection, it's certainly special. And it's for sale. The 295th example in a run of 400 was done up in Rosso Corsa over black leather and sold new to a buyer in Dubai who barely ever drove it. Mayweather bought it from its original owner last year and put it in his collection, alongside so many other Ferraris and Bugattis. He only drove it some 200 miles, though, leaving this as one of the lowest-mileage Enzos around with just 560 miles on the odometer. Now that Mayweather is retired, he's putting the Enzo up for auction, consigning it to RM Sotheby's for its upcoming Driven By Disruption sale in New York next month. The record for the highest price paid for an Enzo at auction currently stands at over $6 million, set at Monterey this past summer by - you guessed it - RM Sotheby's. But that was the very last example, made for Pope John Paul II, with just 111 miles on it. The next highest price (also achieved by RM) was recorded a year prior at $1.925 million. That all-black example had three owners who clocked over 8,000 miles on it. The auction house anticipates that this example will sell for $3-3.5 million. Given the celebrity provenance and low mileage on this example, we won't be at all surprised to see it reach that amount. 2003 Ferrari Enzo Chassis no. ZFFCW56A130135440 Engine no. 79706 Assembly no. 52427 660 bhp, 5,998 cc DOHC 65-degree V-12 engine with Bosch Motronic engine management and electronic fuel injection, six-speed electro-hydraulic computer-controlled sequential F1 transmission, limited-slip differential and traction control, front and rear pushrod-actuated double wishbones with horizontal external reservoir coil-spring damper units, and four-wheel ventilated carbon-ceramic disc brakes. Wheelbase: 104 in. - The 295th Enzo of 400 produced - Just two owners and 560 miles from new - Formerly owned by renowned boxer Floyd Mayweather - Surely one of the finest Enzos extant FERRARI'S 21ST CENTURY SUPERCAR At the Paris Motor Show in 2002, the pressure was on for Ferrari to unveil its latest supercar. The company was back on top after years of struggling both in motorsport and in sales, and it was clear that their next supercar, the successor to the Ferrari F50, would be a monumental milestone for the company.

Are you the Enzo-succeeding Ferrari F150?

We've brought you no end of spy shots and rumors surrounding the new Ferrari hypercar, often referred to as F150, that is destined to succeed the Enzo as the Italian maker's top offering. Now, one new and highly speculative rendering has come to light whose origins are interesting, even if the final product is still pretty much a stab in the dark.
The rendering you see here was created by an organization called goldRush Rally, which published the image on its Facebook page. The claim is that this rendering was based on a "snapshot of a plaque with a sketch of the new supercar." We certainly won't speculate as to what kind of "presentation" a luxury-rally throwing company like gRR would be invited to - to say nothing of why there was a plaque bearing the image of a supercar that has been so well cordoned off from public eyes - but we'll roll with it because we love the internet.
Even if the story is completely true (big if), we're fairly certain the details of the rendering miss in some places relative to the real deal car. The front wheel wells, for instance, seem comically thin around the top, and hold wheels that are way out of proportion with the spy shots and videos we've seen so far. More promising, however, is the detailing of the door and sill of the F150 - portions of the car that have consistently been covered in spy shots.