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Ferrari shows California with unique upholstery at Goodwood

Order up a new Ferrari and you can get it just about any way you want it. That's what the company's Tailor Made program is all about. And it's showcasing some of the possibilities at the Goodwood Festival of Speed this weekend with the unique cabrio you see here. This one-of-a-kind Ferrari California T has been done up in a special blue and white livery. Its three-layer Bianco Italia paintjob is overlaid with a pair of offset blue stripes, complimented by a set of 20-inch alloys in blue and silver. The interior is similarly done up in blue and white, but it's the material with which that's done that's the most interesting bit. Maranello has upholstered and trimmed the interior of this particular California with a new high-tech material called Mycro Prestige. It's less than a millimeter thick and weighs only a third of what the leather would, but it's flameproof and water resistant while being porous and breathable. Sort of like Alcantara, but more advanced. Of course these are only some of the options Ferrari can offer through its Tailor Made program. Clients are set up with their own personal designer who'll walk them through the endless choices available through three collections, dubbed Scuderia, Classica and Inedita, the latter offering the most out-there choices. So if what you really want is a Prancing Horse swathed in cashmere or denim, Ferrari will be only too glad to oblige your open checkbook. Related Video: "TAILOR MADE" FERRARI CALIFORNIA T SHOWCASES NEW LIGHTWEIGHT MYCRO PRESTIGE FABRIC Maranello, 24 June 2015. Ferrari will be showcasing a very special "Tailor Made" California T at the Goodwood Festival of Speed, inspired by the passion and colours of Polo and Horse racing. The California T encapsulates the ethos of personalisation, with a Bianco Italia three-layer exterior with a double-asymmetric stripe in Blu Hellen mirrored by a sumptuous Blu Sterling interior with Bianco elements and highlights. The car is finished off with 20" forged wheels which have been painted in Blu Hellen and Argento Nurburgring. This particular California T showcases a new high-tech "Mycro Prestige" fabric material that has been specifically made exclusively for Ferrari. Mycro Prestige is a highly resistant material that offers an exceptional level of grip, and, thanks to its unique mixture of fibres which are only 0.7mm thick, it is only one-third the weight of traditional leather.

Ferrari Lusso ownership will add some time to your morning commute

If you've ever driven a vintage vehicle on a regular basis, you know the process from getting from point A to point B is a bit more convoluted than simply hopping in and going. There are rituals to observe, checklists to run through and processes to address before ever touching the ignition. Neglect any one of a number of small tasks and you're likely to find yourself on the side of the road. James Chen, the owner of Axis Wheels, knows all about that. You see, he owns a gorgeous Ferrari Lusso, and coaxing the V12 under the hood to life requires a certain amount of procedure.
Once it's rolling, of course, all that premeditation seems entirely worth the effort. Chen does his best to keep the machine out of traffic, but refuses to keep the coupe sealed away in a museum, so he gets up early and takes to the canyon roads around LA before anyone else is awake. Atta boy.
Check out the latest video from Petrolicious below.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video: