2018 Ferrari California T on 2040-cars

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Ferrari's stock price falls off a cliff

The stock price skidded. The stock price stalled. Use whatever automotive analogy you want. It was a bad day for Ferrari on the New York Stock Exchange. Warning that sales growth would slow because of the economic slump in China, Ferrari NV watched its stock price slump accordingly. Shares of the company were down more than 13 percent in afternoon trading, falling to $34.64. Sprung from the Fiat Chrysler Automobiles less than four months ago, Ferrari's stock has lost a third of its value since its October initial public offering and is nearly half the price of its $62 high set days after the IPO. In a conference call with investors, chairman Sergio Marchionne said the company expected to ship approximately 7,900 vehicles this year. Marchionne said the company would be "fine" over the long term as long as it maintains a decades-long philosophy of maintaining strong demand. That means Ferrari won't follow some of its sports-car competitors who have broadened their vehicle portfolio's with the addition of SUVs. Marchionne bristled at such a suggestion. "You have to shoot me first," he told Bloomberg. But never say never? Previously, Ferrari had restricted its output to 7,000 vehicles per year. The company is already past that number, and Marchionne foresees the possibility that it could rise to approximately 9,000 by 2019. In a regulatory filing, Ferrari said, "we believe we can grow in a controlled manner while preserving the exclusivity of our brand by continuing to explore controlled growth in emerging markets to capitalize on the substantial wealth creation and the growing affluent populations in those markets." For now, those markets won't include China. Shipments there decreased 22 percent in 2015, even as worldwide output increased. Related Video:

Photographer streaks Ferrari California T in glow-in-the-dark paint

Swiss photographer Fabian Oefner is known for splashing paint and deconstructing cars to create beautiful and unique images. Like Ferrari, Oefner combines art, design and science in his creations. So he was a natural choice when the automaker began looking for a unique way to introduce the2015 Ferrari California T to the world. After taking the California T for a test drive, Oefner wanted to convey the feeling of the swift 553-horsepower vehicle, according to PetaPixel. Oefner scaled up his past experiments with color and blasted $190,000 the sports car with gallons of UV activated paint. By doing it in a wind tunnel with nothing but UV lights blazing down on the car, he hoped to capture the quickness of the California T while the car itself remained motionless. The resulting video is astonishing. The Ferrari looks as if it's being pulled out of the darkness by brilliant rivers of glowing color. The video, entitled 'The Art of Form', is a beautiful way to highlight the new design of this classic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Look Inside the Art of Form from Ferrari USA on Vimeo. News Source: PetaPixel Weird Car News Ferrari California

Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.