2013 Ferrari California Base on 2040-cars

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Hot Wheels loses Ferrari diecast contract to Chinese company

If you're anything like this writer, chances are you've got a diecast model or two kicking around the house. And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest word from Hemmings has it that Ferrari has ended its partnership with Hot Wheels and awarded it instead to the May Cheong Group. Unless you're an avid diecast collector, you may not have heard of May Cheong, but you may have heard of its brands Maisto and Bburago. Both brands are longtime players in the model car market, but it's the Bburago part of the deal that's particularly interesting. Founded in Italy, Bburago made a name for itself largely due to the scale Ferrari models it made back in the day. But when the Prancing Horse marque awarded the exclusive contract to Mattel, and with increasing competition from the Far East, Bburago collapsed. May Cheong swept in and scooped it up, and now the Italian model brand, along with its onetime rival Maisto, will be producing diecast Ferraris once again. Whether Bburago will use any of its old tooling to resume production of Ferrari scale models or start from scratch with all-new equipment remains to be seen, as does the matter of whether either it or Maisto will be able to produce the same quality of models as Hot Wheels has with some of its higher-end offerings. Like most collectors, this writer's looking forward to finding out. Looks like it's time to buy another display case.

Berger and Vettel swap F1 cars old and new at the Red Bull Ring

This weekend the Formula One circus heads to Spielberg. No, not the Hollywood director, but the town in Austria that's home to the Österreichring. Subsequently known as the A1-Ring, these days it's called the Red Bull Ring, which makes this weekend's revived Austrian Grand Prix something of a home race for the defending champion Red Bull Racing team. But long before that it was the home race of the sixteen F1 drivers that call Austria their home - not the least of them Gerhard Berger.
The only Austrian driver to have won a grand prix (ten of them, all told) but not a championship, Berger was a fixture of F1 racing in the 1980s and 90s, spending much of his career driving for Ferrari. He later ran Scuderia Toro Rosso for three seasons, during which time Sebastian Vettel won his first (and still the team's only) grand prix. So with the Austrian Grand Prix back on the calendar for this weekend, the two highly accomplished drivers headed to the Red Bull Ring for a little juxtaposition.
Gerhard rolled in with the Ferrari F1/87-88C in which he won the 1988 Italian Grand Prix at Monza (which was, incidentally, the same race that Vettel won for STR twenty years later under Ferrari power), and Seb in his championship-winning RB8. Then they switched off, giving the four-time world champion his first chance to drive a grand prix racer with three pedals. If you can't believe that, it's also (as far as we can tell) the first time, despite years of neck-and-neck competition and retention of some of the best drivers on the grid, that a Red Bull or Toro Rosso driver has driven a Ferrari F1 car, and vice versa. See how it went down in the video below.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.