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Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.

Ferrari shows off SF90's four powertrain modes in new video

The Ferrari SF90 is the newest foal in the Maranello stable, and Ferrari continues to parade it for the crowds. A new video shows how the plug-in hybrid's four powertrain modes work, controlled by buttons on the lower left side of the steering wheel. The greenest mode gets a button marked "eD," for electric driving (now that Smart's effectively dead here, someone had to pick up the eD moniker). In that guise, the 7.9-kWh battery mounted transversely behind the seats sends energy to the two e-motors up front, and can power the SF90 for up to 15 miles as a front-wheel-drive coupe. Next up, the "H" button turns the SF90 into a hybrid, with a priority on maximum efficiency. The battery sends its power to the dual e-motors in front and the third e-motor between the engine and transmission, with the 4.0-liter twin-turbo V8 firing to work the rear wheels as well. Under low loads, the control logic can switch from Hybrid mode to pure electric driving, then reengage the ICE on demand. Above that, a checkered flag icon represents Performance mode. Here, the ICE is always running, with the priority on keeping the battery charged. The gutsiest mode gets a clock icon, representing Qualify. This extracts all the performance available, the video indicating this is where the 1,000 CV, or 986 horsepower, comes into play. It isn't clear if Qualify is the only mode that unlocks peak horsepower, of if Performance can do so as well. In fact, we're still not sure what the SF90's effective horsepower is; Ferrari added the V8's 769 hp to the three e-motors' 217 hp to reach that total output figure, which isn't how this is usually done. We'll undoubtedly get more answers once the first drives hit the interwebs. We already have a lot of questions about that intense steering wheel and its "View Max" touch controller, and the rather comely 16-inch display.

Marchionne: FCA, but not Ferrari, interested in Formula E

It seems like automakers have been clamoring to get on board with Formula E lately. In just the last few weeks a number of manufacturers have either become more directly involved, or otherwise announced entry into the series in coming years. That includes Audi, BMW, Mercedes-Benz and Porsche, with the latter two abandoning other series to join the electric one. Now, FCA CEO Sergio Marchionne says his company might join Formula E as well, according to Motorsport. Previously, Marchionne had toyed with the idea of bringing Ferrari into the Formula E field, but now says that would be unlikely. Instead, he thinks an FCA brand would be a better fit, perhaps Alfa Romeo or Maserati. At the moment, Maserati seems like the best fit, as Marchionne just announced that the brand would electrify its entire lineup after 2019, with each car it sells having either a hybrid or electric powertrain. Fans would probably be excited to see Maserati return to racing, and Formula E would be a good test laboratory for the development of electric propulsion technology. Still, another brand could represent FCA in Formula E, and apply the knowledge learned there to its vehicles, as Marchionne says half of the FCA fleet will be electrified by the end of the company's five-year plan ending in 2022. Marchionne said that while Ferrari won't be directly involved, he doesn't know which FCA brand – Alfa Romeo, Dodge, Chrysler, Fiat, or Maserati – would enter. As interesting as an electric Dodge race car would be, it seems unlikely, especially because of, well, Maserati. We're hoping it's Jeep, though. Related Video: News Source: MotorsportImage Credit: ALBERTO PIZZOLI/AFP/Getty Images Green Alfa Romeo Ferrari Maserati Green Culture Electric Racing Vehicles Sergio Marchionne FCA Formula E