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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

EV West launches monthly EV Show, starts with electric Ferrari project

The folks over at the EV West conversion shop are no strangers to video cameras, having put up a fair amount of footage on their YouTube channel over the years. Now though, they've decided to make their appearance on the web a more regular affair with the debut of the monthly EV Show. It aims, they say, to bring viewers the latest news in the electric vehicle industry, product information and a look at some of the projects they're working on. The outfit has had a hand in building and converting some notable vehicles in the past, but to kick off the new program, it's engaged in something special: the (re)making of an electric 1978 308 GTS Ferrari – a model made famous by its role in the Magnum P.I. television series. This particular vehicle had fallen victim to a fuel fire, though enough of the original non-necessary bits were in good enough condition to be sold off to help pay for part of the electro-restomod. After stripping the entire vehicle down, the build up will begin, and the components planned to bring this baby back to life are very interesting in their own right. For instance, the battery. Though the show hosts cagily don't mention the source of the pack, it's pretty clear it will be made of modules originally housed in a vehicle sporting a Tesla drivetrain (we suspect the 2nd-generation Smart ED.) The power will flow from these mystery batteries through a Rinehart controller and then on to a trio of chrome-plated, powder coated AC-51 motors from Hi Performance Electric Vehicle Systems housed in a custom bracket. The resulting configuration should be good for about 216 kW (290 horsepower) and 340 pound-feet of torque. You can keep up with this project and the many others the conversion shop has on the go by following them on Twitter and Facebook. The Ferrari project also has its own Instagram account. But first, check out the first episode of the EV Show by scrolling below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Green Ferrari Green Culture Electric ev west electric ferrari