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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

1971 Ferrari 365 GTB/4 Daytona could be world's first great 'condo find' [w/video]

Barn finds are the absinthe of the collector car world right now. They're highly intoxicating and a bit of the 'flavor of the month.' An actual barn isn't necessary, just some form of out-of-the-way long-term storage that involves a car being out of circulation for a long period of time, remaining complete with the time-capsule-like detritus of their slumber-yellowed newspapers, vintage eight-tracks or real pay dirt like a telex printout from Howard Hughes or a receipt from the Playboy Club. RM Auctions has just announced perhaps the first 'condo find' in a 1971 Ferrari 365 GTB/4 Daytona coupe that had been stored in a Toronto condominium building for a quarter century. Like any good barn find, this Ferrari is still covered in a layer of thick dust (the removal of which would likely devalue the car considerably) and still has a cartridge entitled "Disco Rock" shoved in its original eight-track player. And while the one and only owner's taste in music may have been questionable, his taste in cars wasn't. The Daytona was the last front-engine V12 two-seater Ferrari produced during the so-called Enzo-era, when founder Enzo Ferrari was still in command of the company. With its 172 mph top speed, a Daytona was famously used by Dan Gurney and Brock Yates in setting a coast-to-coast record of 35 hours and 54 minutes to win the first Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash in 1971. An impulse trip to the Geneva Motor Show in the same year by a Toronto businessman saw him purchase the Daytona where he spent a month touring Europe before sending the car back to Canada on the Queen Elizabeth II. He drove it for eighteen years and put a whopping 90,000 kilometers – 56,000 miles – on the car prior to putting the car up on blocks in a condo garage before a trip to Asia that he anticipated would last just six months. The car remained in that spot until November 14, 2014. The car that originally sold for $18,000 in Geneva, Switzerland in 1971 is expected to bring in excess of $600,000 at RM Auction's Amelia Island sale in March. Carwash not included. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 1971 Ferrari 365 GTB/4 Daytona Berlinetta Chassis no. 14385 Body no.

Ferrari 365 GTB/4 brings joy to both father and son

In addition to wonderful cinematography and a keen eye for style, Petrolicious has a knack for showing that cars can bring families together. Whether Nissan fans, classic rally racers or a trio of BMW 5 Series drivers, the series often proves that automobiles can have meaning beyond just as a heap of mechanical parts. The latest video keeps that theme going with a 1973 Ferrari 365 GTB/4 Daytona that connects a father and son. Matthew Lange's dad bought his Daytona in 1974 as a company car and certainly didn't let it waste away in the garage. His father put over 30,000 miles on the Pininfarina-designed coupe in just the first few years. Then, when Matthew turned 30, his dad gave him the Ferrari to enjoy. Today, it still gets used regularly and is likely going to the next generation of the family eventually. Even if the father/son story doesn't grab you, there are few things in the automotive pantheon that sound better than a V12 Ferrari. Lange even takes a run through the gears to let Petrolicoius record the wonderful engine sing. News Source: Petrolicious via YouTube Ferrari Coupe Performance Classics Videos petrolicious ferrari 365 gtb4 daytona