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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Tesla layoffs, new safety mandates, and a bumper crop of V12s! | Autoblog Podcast #830

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a gasoline-powered installment. They lead off by diving into the Tesla layoff news from this week before leaving electrification behind for a bit to talk about not one, but two production V12 unveilings. This isn't a drill, folks; Aston Martin and Ferrari are both committed. After that, they touch on the U.S. government announcement that it would mandate automatic emergency braking systems starting in 2029. They finish up the news segment with a chat about Fisker. Poor, poor Fisker. From there, it's on to the road tests. The Autoblog team has been testing out some EVs and both Byron and Greg had some thoughts to share, plus we get a final update from Byron on the long-term Subaru WRX and some notes from both drivers about the updated Range Rover Evoque.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #830 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Axing Tesla's Supercharger department raises worries as other automakers join network Fisker tells its staff that four companies are interested in buying it Ferrari confirms the 812 Superfast's successor will keep the V12 alive Aston Martin isn't done with V12s, it redesigns the engine U.S. to require automatic emergency braking on new vehicles What we've been driving 2024 Hyundai Ioniq 6 2021 Tesla Model Y 2024 Range Rover Evoque Long-term Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Podcasts Aston Martin Ferrari Hyundai Land Rover Subaru Tesla Convertible Coupe Crossover SUV Electric Performance Sedan

Ferrari reveals one-off F12 TRS at Sicily cavalcade

Every year Ferrari owners gather from all corners of the globe for the annual Ferrari Cavalcade. This year's edition just wrapped up in Sicily, where over 90 proud owners from 27 different countries brought their prides and joys. Some of the participating supercars were more rare and notable than others - included among them several LaFerraris - but the extravaganza included the reveal of one very unique Prancing Horse.
That would be the new F12 TRS. The one-off creation surfaced just last week, the work of the Ferrari Special Projects division for one very fortunate client. It's based on the F12 Berlinetta, but replaces its coupe bodywork with new roadster sheetmetal that incorporates a glass window to reveal the red cylinder heads from which its inspiration - the 250 Testa Rossa - drew its name and a cowled rear deck. The open cockpit is trimmed in leather, Alcantara and carbon fiber, but ditches the glovebox, air vents, carpeting, audio system and other creature comforts.
Contrary to earlier reports, the F12 TRS does not appear to have a hybrid powertrain, the conventional 6.3-liter V12 producing the same 730 horsepower as the coupe to propel this one-off roadster to 62 in 3.1 seconds and to 124 mph in 8.1 - so as you can see, it hardly needed any help in the first place. Check it out in photos above, and feel free to read more in the press release below.