2010 Ferrari California on 2040-cars

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Ferrari design challenge looks for the supercar of 2040

Ferrari launched a design contest to imagine what one of its cars might look like in 2040. Some 50 schools entered from around the world, and now that list has been whittled down to four. The finalists are: the College for Creative Studies in Detroit, Hongik University in Korea, Hochschule Pforzheim in Germany, and the ISD-Rubika in France. Each school was invited to prepare three designs and spent the last year preparing them for final evaluation. The total of 12 entries are presented here from multiple angles in the gallery above. They range from the realistic to the fantastic, and while some were rendered in black, silver, or white, naturally most were imagined in the marque's signature red. The point in showing them to you is that the public gets to vote for their favorite. The winner will be awarded the Premio Speciale by popular choice. The Gran Premio, however, will be selected by a jury that includes Sebastian Vettel, Paolo Pininfarina, and musician-collectors Jay Kay (frontman of Jamiroquai), and Nick Mason (of Pink Floyd fame). The winners will be named on January 15, so cast your vote now on the dedicated Facebook page. What will the Ferraris of 2040 be like? The Top Design School Challenge enters its final phase Maranello, 4 December 2015 – What seemed like the wildest science fiction in the days of Jules Verne has been more than surpassed by modern invention. Maybe in a quarter of a century's time, we'll be saying the same about a slew of present-day projects that endeavour to envisage the Ferraris of the future. We are talking, of course, about the 12 models to have reached the finals of the Ferrari Top Design School Challenge. Also run in 2005 and 2012, this is the third outing for a competition in which the world's most prestigious design institutes vie for supremacy. Around 50 schools were considered in the first round and this number was then whittled to eight before four third-level institutes (spread across three continents) were selected as finalists.

Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

2014 Ferrari F12 Berlinetta

Most cardiologists and physiologists maintain that a human's maximum heart rate is calculated with a mathematical formula: subtract a person's age from 220. But some leading doctors are now questioning the established academics, which trace their origins back to 1970, claiming that a simple formula isn't accurate for people of all ages, in particular those who are older. Rather than endorse the time accepted calculation, this progressive group argues that maximum heart rate equals 208 minus 0.7 times age.
While medical science continues its debate, I recently discovered a more elementary approach that disregards age and physical condition, and it requires no math.
To reveal a human's true maximum heart rate, I propose strapping test subjects into the driver's seat of a Ferrari F12 Berlinetta and then firing up its ferocious V12.