2009 Ferrari California on 2040-cars

Auto blog

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Race Recap: 2014 Italian Grand Prix goes heavy on rescue and recovery

In the two weeks it's taken Formula One to move from Belgium to Italy, fleet-footed rumor has outrun the driver transfer market - Fernando Alonso can't issue enough denials of a departure from Ferrari, McLaren isn't sure what it wants to do with its drivers, Lotus has found out why it stinks this year and that the problem can't be fixed this year, and Nico Rosberg is said to have donated a team-ordered six-figure fine to charity to atone for his Belgian waffling. Oh, and Lewis Hamilton regained his pole-grabbing form.
That's how the Mercedes AMG Petronas man found himself at the head of the grid for the Italian Grand Prix, ahead of his teammate Rosberg by a quarter of a second. And because the high-po Monza circuit loves a high-po Mercedes engine, Valtteri Bottas and Felipe Massa lined up in third and fourth for Williams, followed by Kevin Magnussen and Jenson Button in their McLarens. Alonso flattered the Ferrari again, lining up seventh, followed by the Infiniti Red Bull Racing duo of Sebastian Vettel and Daniel Ricciardo, but Sergio Perez in the Sahara Force India would make it seven out of ten for the Mercedes HPP engine program.
When the lights went out to start the race, Hamilton - and a few other top drivers - discovered that the work of recovery wasn't finished.

Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.