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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Kimi Raikkonen returns to Ferrari

The so-called "silly season" in Formula One conjured up all kinds of rumors, and most of them revolved around Kimi Raikkonen. Would the 2007 World Champion stay at Lotus? Would he switch to Red Bull to replace Mark Webber? Would he return to Ferrari?
Well now we have the answer. Ferrari has confirmed that the Finn is heading back to Maranello, where he will partner with Fernando Alonso starting next season in a two-year deal. That means Felipe Massa, who has been at Ferrari since 2006 but has struggled to keep up the pace since his catastrophic crash in 2009, will need to find a new seat.
The announcement opens up a series of questions as a game of musical chairs commences. Where will Massa go? Who will fill Raikkonen's seat at Lotus? And will Alonso tolerate the team bringing in another former champion and serious contender to challenge his position as number one at the top team? We'll just have to wait and see, but the move in and of itself demonstrates a certain businesslike lack of personal emotion on Kimi's part, having been unceremoniously dumped by Ferrari three years ago to make way for Alonso. Head on down below for the rather Raikkonenly brief announcement.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding