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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Nigel Mansell's Ferrari F40 sells for $870k

If you look at the $1.35 million price tag on the new LaFerrari and wonder how Ferrari can possibly charge that much for a single car, you could look at the prices of its competitors like the McLaren P1 that lists for almost as much at $1.15 million, you could look to the $2.5 million which Ferrari is said to have charged for the exclusive F60 America - or you could look at the prices at which LaFerrari's predecessors are still trading. Take, for example, this Ferrari F40 which, 25 years since it was built, just sold for nearly $870,000 at auction.
The F40 in question, a 1989 model, may be just one of 1,315 examples made, but it has a rather noteworthy provenance: the car once belonged to Nigel Mansell, the only driver ever to hold both the Formula One and Indy titles at the same time. That Mansell - a man who had access to some of the fastest and most capable racing cars ever made - selected the F40 as his personal ride of choice speaks volumes about the car's abilities and appeal. But then he did, after all, drive for the Scuderia that season, winning the Brazilian and Hungarian grands prix.
The celebrity provenance, however, may not have actually jacked the price up at all. While it may rank towards the top of the list, this was hardly the highest price paid for an F40 at auction. According to Sports Car Market, which tracks such sales, the record currently belongs to a 1993 Ferrari F40 LM that Bonhams also sold for $2.2 million at Monterey. The highest price for a standard, non-LM model was recorded at the same event at $1.43 million.

Mercedes driver Lewis Hamilton buys LaFerrari

Lewis Hamilton has driven some of the fastest cars ever devised, like the McLaren MP4-23 with which he won the 2008 Formula One World Championship, the Mercedes W05 with which he won the title last year, and the new W06 he drove to the checkered flag in the season opener earlier this month. But what does he drive in his spare time? According to the latest reports quoting his boss Toto Wolff, the reigning champ celebrated his win at the Australian Grand Prix by ordering a new LaFerrari. The seven-figure, 950-horsepower hybrid hypercar may be made by a rival manufacturer to the team for which he drives, but then his employers at Mercedes don't (for the time being at least) build anything that competes in the segment – unlike his former employers at McLaren that offer the similarly potent P1. Something tells us he won't be invited to drive it at Fiorano, though - which is something his rivals Fernando Alonso, Kimi Raikkonen and Sebastian Vettel have all had the chance to do. Hamilton has a long-established penchant for driving twelve-cylinder exotic supercars in his spare time. At his previous place of work, he was promised an exceedingly rare McLaren F1 LM – valued at some $4 million – but only if he won three world titles for the Woking-based team. He also owns a Pagani Zonda that was made specifically for him with a 760-horsepower engine (supplied, naturally, by Mercedes) and a six-speed manual – complete with a clutch pedal, which (apart from starting off the line) is something he doesn't usually get to operate during working hours. Related Video: