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Sebastian Vettel gets to work at Fiorano [w/videos]

He wore a BMW Sauber uniform for his grand prix debut, the colors of Scuderia Toro Rosso for his first win and the Red Bull Racing jumpsuit for his four consecutive world titles. But with the 2014 Formula One season now behind him, Sebastian Vettel is now officially a Ferrari man, and he donned scarlet for the first time this past weekend when he got down to work in Maranello. Aside from meeting with the company's new chairman Sergio Marchionne, the Scuderia's new principal Maurizio Arrivabene and a team of race engineers, Vettel took the F2012 – similar if not the very same one in which his predecessor Fernando Alonso won the Malaysian, European and German grands prix – out onto the company's private test track. He completed a solid 100 laps around Fiorano on Saturday and undertook long sessions driving the virtual F14 T on the sumulator. "It's been a fantastic day to come here," Vettel said of his first day with the team. "The possibility to drive the car and get to know the team was a unique experience.... I'm very much looking forward to the challenge that we took on for the next years." Scope out the photos of Vettel in red in the gallery above and the footage from his first session at Fiorano and first visit to Maranello in the videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sebastian gets down to business in Fiorano Maranello, 2 December – Last Saturday, Sebastian Vettel did his first laps as a Scuderia Ferrari driver, at the wheel of an F2012, at the Fiorano track. The German did around a hundred laps and it wasn't just a case of getting to know the team, the track and the car's systems: after a few cautious runs, he began to push and enjoy himself, even though the damp track meant conditions were tricky with less than optimal grip. In this video, you can see some spectacular highlights from Sebastian's run, from which it's clear that he is a determined character who really can't wait to get down to work alongside Kimi and the team to get the Scuderia back to the top again. ### Vettel: "A special feeling" Maranello, 1 December – This was the first weekend as a Scuderia Ferrari driver for Sebastian Vettel, who has been at Maranello from Saturday until today and has begun his work ahead of the new season.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: Monaco Grand Prix makes the kettle boil [spoilers]

It's not hard to believe that 80 percent of the action at the Monaco Formula One Grand Prix happened didn't have to do with straight-up racing. Mercedes AMG Petronas wasn't expected to maintain its obscene advantage over the field with Monaco being a short track that rewards corner speed over top speed, but they still ruled two of the three Free Practice sessions.
Off the track, Mercedes driver Lewis Hamilton said he thought it should be easier to beat his teammate and that he was hungrier than his teammate. Then came qualifying and Mirabeau, when Nico Rosberg had set the pole lap in the dying moments of Q3, and as the final few drivers tried to best it on their last chance - including Hamilton, who said he was on the lap that would have got him pole position - Rosberg overcooked it into Mirabeau and brought out a local yellow, killing everyone's chance to better his time. Although the sun was shining in Monaco, the paddock got cold as ice; Rosberg and Hamilton didn't look at one another, speak to one another or touch one another. Rosberg said, "It was an honest mistake." After the race, a disbelieving Hamilton said to the press, "I wish you could have seen the data."
They still lined up first on the grid, though, Rosberg ahead of Hamilton, followed by Daniel Ricciardo and Sebastian Vettel for Infiniti Red Bull Racing, Fernando Alonso and Kimi Räikkönen for Ferrari, Jean-Eric Vergne in the first Toro Rosso and Daniel Kvyat in the second in ninth, split by McLaren rookie Kevin Magnussen in eighth, and Sergio Perez in the Force India in tenth.