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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari completes two-year restoration of fire-damaged 225E

See this classic Ferrari? It looks pretty good, right? Well it didn't a couple of years ago, having been all but destroyed in a fire. But the Ferrari Classiche department completed a comprehensive two-year restoration process that's left it looking as good as (if not better than) new. The vehicle in question is a 1952 Ferrari 225E, one of the earliest sports cars the Prancing Horse made, just five years after its founding. It was delivered new to Count Antonio Sterzi, who campaigned it first in the Mille Miglia. The car went on to win events like the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza, but after changing hands a couple of times, it was ravaged by a fire. View 7 Photos Several attempts were made in the decades since to bring it back to proper working condition. But it wasn't until its current Argentinian owner commissioned the factory's own restoration department to completely overhaul the burnt-out shell that it regained its luster. Over the course of two years, the Classiche studio has comprehensively reconditioned the 225E inside, out, and under the hood, sourcing original documentation from the factory archives to match the interior as close as possible to how it would have originally been outfitted, and giving it a beautiful two-tone blue and white paintjob. A FERRARI RISES FROM THE ASHES A fire-damaged 225E makes a triumphant return Maranello, 15 March 2016 – After almost two years of work, restoration of the 225E chassis no. 0178 is finally complete and the car is back in its owner's hands. The project was a huge challenge for the Ferrari Classiche department as the car, which belongs to an Argentinean collector, arrived in Maranello in a terrible state of repair, having been partly-destroyed in a fire. Racing past. The 225E left the factory in May 1952 and was first owned by Count Antonio Sterzi. It quickly made its competitive debut in none other than the Mille Miglia in the hands of that gentleman and his co-driver Nino Rovelli. In June the same year, the 225E won the Coppa della Toscana with Bruno Sterzi who also raced it to victory in the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza for which both front and rear bumpers were removed. The car changed hands a couple of times but was then involved in a fire in which it sustained severe damage. The engine, however, was almost entirely salvageable and an attempt was made during the 1980s to restore the bodywork.

Ferrari 488 Spider turbocharges its topless way into Frankfurt

There's a droptop supercar for any wealthy buyer's style at this year's Frankfurt Motor Show. If the sharply styled Lamborghini Huracan LP 610-4 Spyder doesn't get your heart racing, Ferrari is in attendance, as well, to give the turbocharged 488 Spider a public debut. With either of them, buyers are getting an exclusive, Italian name and plenty of performance to keep the wind gusting through their hair. The major upgrade for the 488 Spider and the reason for the new name is the addition of Ferrari's 3.9-liter twin-turbo V8 to the droptop. Just like in the 488 GTB coupe, it makes 661 horsepower and 560 pound-feet of torque. The Prancing Horse claims its latest Spider can hit 62 miles per hour in about 3 seconds and 124 mph in 8.7 seconds. The retractable hardtop is pretty quick, too, and can open in just 14 seconds. A redesigned aluminum spaceframe offers the benefit of 23 percent better torsional rigidity compared to the 458 convertible. While the styling at the front is the same, the 488 Spider wears some beautifully sculpted nacelles behind the seats. They create a streamlined look that flows right down the tail in profile. The glass pane between them can be retracted in three positions, too, to adjust the amount of wind and sound in the cabin. The droptop also has a new engine cover with louvers on each side. Check out all the little details of the blue example from the Frankfurt show yourself in our image gallery above.