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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Watch how fans honored Michael Schumacher on his 45th birthday outside his hospital

Michael Schumacher remains in a medically induced coma six days after a skiing accident in the French Alps. While the racing legend spent his 45th birthday in the hospital, listed in stable but critical condition, racing fans from all over Europe descended upon the clinic in which he lies in Grenoble, France, to pay their respects.
The event was arranged by Ferrari, the manufacturer with which Schumacher is most often associated after winning 72 individual races for the Italian marque between 1996 and 2006. In total, Schumacher won 91 races, stood on the podium 155 times and won seven F1 Driver's Championships over the course of his illustrious 19-year career.
Schumacher's family was deeply touched by the outpouring of support and has issued a short statement thanking Ferrari fans for their "incredible sympathies." We've gathered a few videos together showing scenes of support from outside the hospital, and you can see them, along with the family's official statement, below.

Qatari sheikh flees US after speeding Ferrari [w/video]

A prominent Qatari national has reportedly fled the United States after a video ostensibly showing his Ferrari racing through the streets of Beverly Hills went viral. Although the exact identity of the driver remains unclear, it is believed that the yellow LaFerrari was owned by Sheikh Khalid bin Hamad Al-Thani, a member of the ruling family of Qatar, the country's former interior minister and a well-known racing enthusiast. The video below, which has already attracted some 1.5 million views (but contains language that may not be safe for the workplace), shows the yellow hybrid hypercar racing with reckless abandon against a white Porsche 991 GT3 through the swanky Los Angeles neighborhood. The Ferrari is shown scraping its chin spoiler on the road before pulling back into the driveway (alongside a black Bugatti Veyron) with smoke billowing out its engine bay. Neither of the European exotics appear to show much regard for traffic laws, running stop signs as they speed through a residential area. The Ferrari appears to be wearing Qatari plates, while the Porsche does not appear to be carrying plates at all - just some racing decals on the doors and hood. According to reports, the Ferrari belongs to Sheikh Khalid, but the identities of the drivers behind the wheel of either car has not been ascertained. The Al-Thanis are known for their supercar collection, which is shipped around the world for the enjoyment of royal family members. Their signature teal and black exotics are a regular site around London. The Beverly Hills Police Department confirmed that, when approach by officials, the driver claimed diplomatic immunity – which the driver may not actually have. "It is against a federal law for someone to claim diplomatic immunity when they don't have it," said police chief Dominick Rivetti. The Ferrari was not, according to reports, registered with the State Department as belonging to a credentialed diplomat. Al-Thani has since reportedly fled the country, and taken his cars with him. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: BBC, Effspot via YouTube Government/Legal Ferrari Porsche Supercars porsche 911 gt3 ferrari laferrari