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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Motor Trend hits Laguna Seca with Ferrari F12, Chevy Corvette, Porsche 911

According to the crew at Motor Trend, we should think of the video below "as an addendum to Best Driver's Car," a test the magazine put together that elevated the 2013 Porsche 911 Carrera 4S above all others in the category of driving joy. It seems the brand-new 2014 Chevy Corvette Stingray wasn't able to take part in the magazine's official test, and neither was the Ferrari F12 Berlinetta.
And so Motor Trend did the only logical thing: It procured both the 'Vette and Prancing Horse as soon as it could, and put them both on track with the Driver's Car-winning 911. Of course, these cars don't actually compete against each other - the Ferrari offers up 731 horsepower and wears an asking price of $434,144 as tested, which means you could buy four loaded Corvettes for the price of one F12, and still have money left for a garage to store them in - but that's not the point of this particular test.
The point of this test isn't to listen to the beautiful sounds coming from the Porsche's flat-six-cylinder, the Corvette's pushrod V8 or the Ferrari's luscious V12, either, but the video below is worth watching for those three reasons alone. You know what to do.

Ferrari and Bentley make your living room as luxurious as your car

Short of parking your dream car in your living room, the second best petrolhead thing to do is craft a living room table out of an engine block, or to turn a junkyard luxury car rear seat into a fancy leather couch. Some people also take a racing seat and repurpose it as a desk chair or a gaming setup. But there are automobile manufacturers that want to bypass all that, offering car-related furniture as brand new items instead of putting the seats in cars first. Regarding desk chairs, it's Ferrari this time that wants to cater to a customer's office needs. The famed upholstery house, Poltrona Frau has created interiors for Ferraris since the 1980s, and now there's a specially designed office chair called the "Cockpit", trimmed in Poltrona Frau leather. The modular chair comes in two guises, "President" and "Exclusive", and the former features a high backrest, strongly resembling a racing car seat. The Exclusive version does without the backrest. Ferrari says that the materials, including carbon fiber are the same used to make car seats, and that the seats can be customized according to the customer's needs. The second set on offer is Bentley's new Home collection of furniture. The set has been designed by the architect Carlo Colombo, and it comprises several sofas, a chaise longue, tables, chairs, beds, cabinets and lamps. There are eucalyptus and maple woods used in the furniture pieces' construction, with the quilted leather making an easy mental connection with the similarly detailed interior of, say, the Bentayga. Of course, a Bentley furniture collection would seem out of place without a Bentley in the garage. Related Video: Featured Gallery Ferrari/Bentley furniture View 9 Photos Image Credit: Ferrari, Bentley Home Bentley Ferrari auto accessories