2010 Ferrari 599 Hgte Package on 2040-cars

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1989 Ferrari F40 review had one Italian cyclist seeing rosso

We've got to say: we're really enjoying the MotorWeek incarnation of this Throwback Thursday trend that seems to be enveloping everyone's social media feeds. MW has an almost impossibly deep library of historical tape to draw from, meaning each recent Thursday has met with another gem dropped on YouTube.
The last old-timer that drew our interest (and yours, based on all the comments) was a sports car showdown of epic, 1990s proportions. Today though, we've got one of the most legendary supercars of all time, the Ferrari F40, presented with the wholesome goodness that is John Davis' signature style. Any classic road test of the the F40 would probably earn our clicks, but this particular video comes with some added drama around the 5:10 mark.
Don't rush there, it's fun to listen to the period-correct praise along the way, but prepare yourself for a near-miss that's almost as breathtaking as the Ferrari itself.

Photographer streaks Ferrari California T in glow-in-the-dark paint

Swiss photographer Fabian Oefner is known for splashing paint and deconstructing cars to create beautiful and unique images. Like Ferrari, Oefner combines art, design and science in his creations. So he was a natural choice when the automaker began looking for a unique way to introduce the2015 Ferrari California T to the world. After taking the California T for a test drive, Oefner wanted to convey the feeling of the swift 553-horsepower vehicle, according to PetaPixel. Oefner scaled up his past experiments with color and blasted $190,000 the sports car with gallons of UV activated paint. By doing it in a wind tunnel with nothing but UV lights blazing down on the car, he hoped to capture the quickness of the California T while the car itself remained motionless. The resulting video is astonishing. The Ferrari looks as if it's being pulled out of the darkness by brilliant rivers of glowing color. The video, entitled 'The Art of Form', is a beautiful way to highlight the new design of this classic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Look Inside the Art of Form from Ferrari USA on Vimeo. News Source: PetaPixel Weird Car News Ferrari California

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.