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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Ferrari F12 gunning for GT-R's Nurburgring lap time?

Ferrari may not play the Nürburgring lap time game to the extent that Porsche, Nissan and Radical do, but it has been known to go for some lap times of its own. And now an F12 Berlinetta has been spotted lapping the Nordschleife in an apparent record attempt.
The F12 reportedly had the track all to itself for about an hour and a half, suggesting one of two possibilities: either Ferrari is testing an updated version, or it's going for a lap record with the existing version. While it's impossible to tell what may be going on under the sheetmetal, the communications equipment taped to the roof appear to be the only outward modifications, and would seem to indicate the latter more than the former.
In between warm-up and cool-down laps, the F12 reportedly lapped the circuit in 7 minutes and 48 seconds - which wouldn't be anything spectacular in and of itself, but that lap apparently included 40 seconds of cool-down between T13 and Hatzenbach, suggesting a possible 7:08 lap time. That's the time which Nissan recently recorded in the GT-R Nismo, indicating that Ferrari could be going for Godzilla's top time as the fastest front-engined, street-legal car ever to lap the 'Ring, ahead of the Dodge Viper ACR, Lexus LFA with the Nürburgring Package and Corvette ZR1 (but behind Ferrari's own track-bound 599XX, which clocked a 6:58 lap time four years ago).