2004 Ferrari 575 Maranello V12 on 2040-cars

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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

Ferrari's Vettel sets lap record and take pole position for Chinese Grand Prix

SHANGHAI – Ferrari made Formula One rivals sit up and take notice after an ominous show of speed in qualifying for Sunday's Chinese Grand Prix. World championship leader Sebastian Vettel took pole position with a lap more than half a second faster than that of Valtteri Bottas, the fastest of the two Mercedes drivers in third place. The German's best time of one minute, 31.095 seconds – a Shanghai circuit record – turned up the heat on a chilly afternoon with Finnish team mate Kimi Raikkonen joining him on the front row. "We thought coming into today that we would be fighting for the pole position," said Bottas, whose reigning champion team mate Lewis Hamilton qualified fourth after aborting his final flying lap. "But it was definitely out of reach today, there was nothing in the lap that we could have gained that much." "I don't know if we can challenge, we're half a second behind today," added Hamilton. "We were quicker in the race in the last race (Bahrain) but they (Ferrari) were able to hold on. They will probably do the same tomorrow." Dominant isn't a word that has been used to describe Ferrari since they chalked up five straight drivers' titles and six consecutive constructors' crowns with Michael Schumacher, but they were imperious on Saturday. The front row lockout was their second in a row after Vettel beat Raikkonen to pole last weekend in Bahrain. "Ferrari were just way too quick," said Red Bull's Max Verstappen, who was fifth fastest but a hefty 0.701 seconds off Vettel's pace. "Somehow they've found a turbo button on the straight because they are really quick and still in the corners they are reasonably quick." Verstappen's Red Bull teammate Daniel Ricciardo added, "Ferrari has had really good pace all weekend and I can't say honestly now that we're going to have their pace tomorrow, but Mercedes definitely look within reach." Ferrari's speed had already stunned rivals after Friday's opening day of practice pointed to a close battle, even if Hamilton was top of the timesheets. With temperatures plunging on Saturday, the scarlet cars seemed to come into their own. Vettel, who holds a 17-point lead over Mercedes rival Lewis Hamilton after winning in Australia and Bahrain, is looking good for a hat-trick. No driver has ever won the season's first three races without being crowned champion that year, and the last Ferrari driver to do it was Schumacher in 2004 when he was at the peak of his powers and won the opening five.

Ferrari California T showcases classic style in Shanghai

Ferrari may not have anything new to showcase this year (or at least nothing we haven't seen before) at the largest auto show in one of its largest markets, but it did roll into Shanghai with a rather stunning take on the California T. This drop-top Prancing Horse has been customized through the company's Tailor Made personalization program, taking its cues from the 1950s and early '60s. The bodywork has been done up in Grigio Ingrid – the same color Roberto Rossellini chose for Ingrid Bergman's 1954 Ferrari 375 MM. The interior, meanwhile, features a rather stunning swath of reddish-brown leather with waxed edges inspired by Jackie Kennedy, offset by black Alcantara, a matte grey metallic dashboard and virgin wool carpeting. The details cast what otherwise might not be Maranello's most beautiful model in a rather gorgeous light, and just goes to show the extent of the customization options available to the company's discerning clientele. Related Video: Tailor Made Elegance At Auto Shanghai a Ferrari California T inspired by two classic style icons Maranello, 20 April 2015 – Today, at Auto Shanghai (April 22-29, 2015)Ferrariunveiled a particularly stunning bespoke California T. This California T was created especially for the Chinese auto show to illustrate how Ferrari's "Tailor Made" program allows a client to commission a car according to his or her wishes. Since the 1950s, the Ferrari California series has embodied elegance, sportiness and versatility. In keeping with this spirit, Ferrari's design team chose to style this California T with timelesssophistication. For inspiration, the designers looked to two great icons of style, the actress Ingrid Bergman, known for her natural beauty and effortless chic, and the Kennedy familyas personified by the graceful Jacqueline Kennedy. Finished indemure "Grigio Ingrid" a color named for the unforgettable Ingrid Bergman who chose this very shade of grey for the Ferrari 375 MM Roberto Rossellini gave her in 1954, this California T has a touch of understatement.The interiors on the other hand are rich in materials and detail, taking their cues from the worlds of interior and furniture design as well as luxury goods.In particular the seats, in reddish brown, velvety"count prestige" leather, are a variation on theKennedee chair by Jean Marie Massaud, a design that in turn was influenced by the style of America's "former first family" the Kennedys.