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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Watch 40 Ferrari F12s hit the Nurburgring at once

Of all the cars we'd love to drive around the Nurburgring, the Ferrari F12 Berlinetta ranks pretty high. It's got mountains of power sent from a smooth V12 at the front to a set of fat tires at the back, near-perfect handling balance, anchor-like brakes... we could go on and on, but the point is that it'd be a hoot to drive on any track, let alone the vaunted Nordschleife. As you can see from this video, the boys from Maranello evidently agree. This latest owners' meeting attracted 40 F12s (and at least one California T) to the Green Hell to see how their machinery could handle one of (if not the) most challenging racing circuits in the world. Ferrari's chief test driver Raffaele de Simone was on hand to drive some hot laps, and the owners had the chance to push their F12s to near their limits. The official video footage is a little overproduced, in typical style, and could do with a little less dramatic music and a little more of the unbridled engine and exhaust sounds for which Ferraris are known. But as far as the fantasy of gaining admission to such an elite cadre of supercar owners, this is about as close as most of us are likely to get. Related Video:

Ferrari, Fiat, McLaren, Nissan join coronavirus ventilator efforts

Siare Engineering, Italy's largest manufacturer of hospital ventilators, has turned to Italian automakers Ferrari and Fiat to investigate the possibility that the automakers might help produce more of the live-saving machines that are urgently needed to fight the coronavirus pandemic. The Italian government has asked Siare to increase ventilator production from 160 per month to 500 as the country's death toll has surpassed 3,400 and is climbing rapidly.  "We're talking to Fiat Chrysler, Ferrari and Marelli to try to understand if they can lend us a hand in this process for the electronics part," Gianluca Preziosa, Siare's chief executive said in an interview quoted by Reuters, adding that the car companies' expertise in electronics and pneumatics could make them ideal partners. Preziosa said that another advantage of partnering with carmakers was their purchasing power, making them more likely to obtain parts that his small firm was struggling to secure amid coronavirus-related disruption to global supply chains. A spokesman for Exor, parent of both FCA and Ferrari, said that meetings with Siare had taken place on Thursday to study the feasibility of the idea and that a decision was expected in the coming hours. Two main options were being considered: either to help Siare engineer a capacity increase at its plant, with the support of technicians provided by FCA and Ferrari, or outsource production of ventilator parts to the carmakers' facilities. A source familiar with the matter told Reuters that Ferrari would be ready to start manufacturing ventilator parts in its famous Maranello headquarters, which lies close to the Siare factory, but that the luxury carmaker had yet to make a final decision. Automakers worldwide are being drafted for ventilator duty. In addition to Ford and GM making plans with the U.S. government; British Prime Minister Boris Johnson reaching out to Ford, Honda and Rolls-Royce; and an Elon Musk tweeted offer to build ventilators "if there is a shortage," other automakers and aerospace companies are joining in. In Europe, three groups have formed. Meggitt, which builds components including oxygen systems for civil aerospace and military fighter programs, is leading one consortium alongside engineers GKN, Thales and Renishaw. The other two teams are being led by carmakers McLaren, which is looking at how to design a simple version of a ventilator, and Nissan, which is working with others to support existing ventilator producers.