2002 Ferrari 575 on 2040-cars

Auto blog

Colani's land speed record Ferrari for sale

Everyone knows that Ferraris are designed to go fast, but their performance is measured by a number of different metrics. This particular example, however, was designed with one goal in mind, and that was top speed. And now it's up for sale. The one-of-a-kind creation was the work of Professor Luigi Colani. The car started life as a Testarossa, but was extensively modified and entirely rebodied in order to pursue a high-speed run at the Bonneville Salt Flats. That meant an aerodynamically optimized body designed by Colani to dramatic and wind-cheating effect, and substantially reworked mechanicals as well. The flat-twelve engine was fitted by German firm Lotec with a pair of turbochargers to drive output beyond 750 horsepower. The 1989 Ferrari Testa D'Oro Colani - so named, we gather, for its gold cam cover - was clocked at 218 miles per hour back in 1991, winning its class at Bonneville and far outstripping the 201-mph top speed quoted by Ferrari for the F40 that was all the rage at the time. The vehicle has now been put up for sale by Purosangue Maranello, where (as you can see from the images in the gallery above) it sits alongside another one-off Ferrari: the four-door Pinin concept of 1980 (to say nothing of the Minardi F1 racer in the other corner). If it's a completely unique Prancing Horse you're after, Purosangue (Italian for "pure blood" or "thoroughbred") seems to be the place to look. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari Names Sergio Marchionne CEO | Autoblog Minute

Sergio Marchionne is consolidating his power at the iconic Italian sports car maker. By adding the CEO title he will have even more power and control over the daily operations of Ferrari. Ferrari Autoblog Minute Videos Original Video Sergio Marchionne