2000 Ferrari 550 Base Coupe 2-door on 2040-cars

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Tax The Rich goes slow-mo with a Ferrari F50

What is it about slow-motion video that makes everything so much cooler? Whether it's as simple as slapshot during a hockey game or as complex as a hypercar, filming in slow motion adds a new sense of depth, technicality and beauty to the subject. That's especially true when the video in question includes a rare Ferrari F50 and the team from Tax The Rich.
One Autoblog staffer called it "mesmerizing" the first time he watched it, and we're certainly inclined to agree. The F50 has never been a very pretty car, but in this setting, it's somehow incredibly compelling, as it drifts around a corner and does donuts at an agonizingly slow pace. Scroll down for the entire video, and let us know what you think in Comments.

FCA likely won't sell more than 10% of Ferrari stake

The initial public offering of Ferrari on the stock market is likely coming in the second or third quarter of this year, but apparently the exact stake of the Prancing Horse set to hit the exchange isn't final. When FCA first announced the plan to spin off Ferrari, the idea was for 10 percent of the stock to go on the open market in the US and maybe also in Europe. Another 10 percent would go to company vice chairman and Enzo's son Piero Ferrari, and the remaining 80 percent would be divided among current shareholders, including a large portion for the Agnelli family. FCA CEO Sergio Marchionne hasn't finished tweaking those numbers, though. Last month, he indicated the automaker might put more than 10 percent of Ferrari on the market to boost liquidity. However, the original proposal has now returned to the table. "I don't believe we will go above 10 percent," Marchionne said, according to Automotive News, but also noted things weren't final. By increasing the Ferrari stock on the open market for the IPO, FCA decreases the amount going to current shareholders, according to Automotive News. With that being the case, don't expect too much of the Prancing Horse to be offered up to investors when the stock hits the market. Related Video:

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.