2017 Ferrari 488 . on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Kia EV6, Nissan Frontier, Range Rover and VW Taos | Autoblog Podcast #738

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined byYahoo Finance Senior Reporter Pras Subramanian. First, they discuss the cars they've been driving, including the Kia EV6, Nissan Frontier, Land Rover Range Rover and Volkswagen Taos. Then they discuss the state of certain brands like Bentley, Ferrari and Polestar. They also talk about the most recent quarterly sales updates, including what's going on with Tesla in China. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #738 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Kia EV6 2022 Nissan Frontier 2022 Land Rover Range Rover 2022 Volkswagen Taos The state of Bentley, Ferrari and Polestar Q2 sales trends Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2022 Kia EV6 walkaround at the 2021 Chicago Auto Show

2016 Ferrari FF mule sounds super snarly in Fiorano testing

There are innumerable advantages to a company having its own test track on premises like Ferrari has with Fiorano. The Scuderia may not be able to test its Formula One machinery much on the track these days, what with the limitations placed by the FIA, but the factory can still use the circuit to wring out the road-going machinery it has under development – to say nothing of opportunities for visiting customers, journalists and VIPs. But it also means that the paparazzi know where to look to see what the company has in the works. In this case, supercar videographer extraordinaire Marchettino caught a Ferrari FF prototype running some hot laps around Fiorano. But to what end, exactly, we don't know. With the 458 expected to be updated shortly, the twelve-cylinder, four-seat, all-wheel-drive FF will soon be the oldest model in the company's lineup (introduced as it was in 2011), which would ostensibly put it next in line for a refresh. There've been rumors of a more elegant roofline to replace the hatchback, and even an eight-cylinder version to bring the model down-market slightly – although that might bring it too close to the California T. We'll have to wait and see what Ferrari has in store for its first and only all-wheel-drive model. But as you can hear for yourself in the video above, the exhaust sounds pretty raunchy, even by Maranello standards.