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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

This Ferrari Superamerica Aerodinamico can be yours for $3 million

Introduced at the 1959 Turin Motor Show, the 400 Superamerica represented the finest and fastest grand tourer Ferrari had ever made. The Colombo-designed 3.0-liter V12 engine from the 250 GT was bored out to 4.0 liters, the drum brakes from the previous 410 Superamerica were replaced by disc brakes at all four corners, and the four-speed manual fitted with overdrive. The original convertible was followed by a svelte Aerodinamico coupe at the same show a year later, which was in turn succeeded by the longer version you see here. This was the first such long-wheelbase model Ferrari built, and was displayed at both the Earls Court Motor Show and Chicago Auto Show in 1962. It was one of only 18 made, of which 14 featured the highly desirable covered headlights. Chassis number 3931 SA was done up in silver with a black interior, has traded hands over the years between owners in the United States, Japan, and Europe. It is now consigned to RM Sotheby's for its upcoming sale in Paris on February 3, where the auction house expects it to as much as $3.6 million. The same auctioneers sold another such long-wheelbase Superamerica Aerodinamico for $2.86 million in Texas this past May, where it also sold a short-wheelbase convertible for a record $7.6 million. Sports Car Market also records that Gooding & Company sold an earlier short-wheelbase coupe for over $4 million in Scottsdale last January. Paris 3 February 2016 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico by Pininfarina - Chassis no. 3931 SA - Engine no. 3931 340 bhp, 3,967 cc SOHC V-12 engine with three Weber 40 DCZ 6 carburettors, four-speed manual transmission with overdrive, independent front suspension with unequal-length A-arms and coil springs, live rear axle with semi-elliptical leaf springs and parallel trailing arms, and four-wheel hydraulic disc brakes. Wheelbase: 2,600 mm - 1962 Earls Court and Chicago Motor Show car - The first of only 18 second-series long-wheelbase examples - Previously of the renowned Yoshiho Matsuda Collection - Beautifully presented in its original colour combination of Grigio Argento over Nero - Matching-numbers example; a grand touring Ferrari par excellence THE 400 SUPERAMERICA AERODINAMICO By the 1950s, Ferrari had established itself not only as a world-class manufacturer of sports racing cars but also as a manufacturer of the world's best grand touring cars for the road.

Forza Motorsport 6's new drivable Hot Wheels cars are the best

Each month, Turn 10 Studios releases a new car pack for the latest installment of its Forza Motorsport video game. Sometimes that means less-than-exciting stuff coming to our Xbox Ones – BMW X6M, bleh – but this time our inner seven-year-old is beyond ecstatic. Two of the seven cars are based on actual Hot Wheels models. And. They're. Awesome. First we have the 2011 Hot Wheels Bone Shaker. Yes, there are flames on the side. And yes, there's a giant skull where the grille should be. This one came from the imagination of "Mr. Hot Wheels" Larry Wood, whose design was so popular it inspired an actual real-world creation. Like all good things in this world, it's powered by a small-block Chevy V8. Oh, and it has no roof. This will be a popular one among gamers. The other digitized Hot Wheels creation is a 2005 Ford Mustang. A modest vehicle, sure, but the toy designers have festooned this pony car with a wild paint scheme and the body mods to emphasize it. Originally developed to celebrate the 'Stang's 50th birthday, this Hot Wheels car trades Americana for wild Japanese style. There's just one functioning life-size version of this car in existence as well, but if you look hard, you might be able to find one of the 1:64 scale models that inspired it. Other highlights from this month's car pack include the latest Ford Focus RS – finally time to replace that NASCAR-V8-powered, all-wheel-drive 2009 Focus RS – the 2015 McLaren P1 GTR, the 2016 Chevrolet Camaro SS, the aforementioned X6M, and Alain Prost's 1990 Ferrari 641 F1 car. The Hot Wheels Car Pack is available for download today. Related Video: Featured Gallery Forza Motorsport 6: Hot Wheels Car Pack News Source: Turn 10 Studios via YouTube Toys/Games BMW Chevrolet Ferrari Ford McLaren Racing Vehicles Performance video games Hot Wheels forza motorsport chevy camaro ss forza motorsport 6