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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

1964 Ferrari 250 LM sets Arizona auction record at $9.6 million [w/video]

We've seen some high-priced metal come up under the hammer in Arizona over the years, but the one you're looking at right here is the most expensive ever sold during the famous auction weekend. It's a Ferrari 250 Le Mans from 1964, the ninth of just 32 examples made. And RM Auctions just sold it for $9,625,000. That doesn't make it the most expensive Ferrari ever sold at auction, or even the top price paid for a 250 LM: according to figures from Sports Car Market, the same auction house has handled the top five highest-grossing 250 LMs of all time, including the 1965 Le Mans winner that sold in New York in 2013 for $14.3 million and another that sold last August in Monterey for $11.5 million. But it does make this example, according to RM, "the most valuable automobile sold in Arizona auction history." One of the earliest mid-engined Ferraris, the 250 LM was the last of Maranello's Le Mans winners. This particular example, chassis number 5899 GT, was sold by the factory to the famed Swiss racing team Scuderia Filipinetti, winning the Sierre-Montana Crans Hill Climb fresh out the box, followed immediately by another win at the XV Coppa Inter-Europa at Monza – both at the hands of Ferrari F1 and Le Mans drivers. After Filipinetti was done with it, 5899 GT was displayed at the Geneva Motor Show, was sold off the stand and changed hands a few more times – including one owner who oddly replaced the bodywork with that of a Porsche 906 Carrera 6 and another who swapped out the engine. It went on to win many more races, and was ultimately reunited with its original engine and proper bodywork. Restored several times over, 5899 GT was certified ten years ago by the Ferrari Classiche department and was even displayed at the factory museum in Maranello. The 250 LM wasn't the only noteworthy lot RM sold this weekend in the Frank Lloyd Wright Ballroom at the Arizona Biltmore, though. Several other Ferraris sold in the millions, from a '67 275 GTB/4 that sold for $3.6 million to a 2005 FXX Evoluzione for $1.6 million. The '71 Lamborghini Miura SVJ that was tipped to break the $2-million mark ultimately sold for under $1.9M, and the '84 Audi Sport Quattro ultimately dropped right in its estimate range at $401,500. All told, RM sold 90 percent of the metal it was consigned for the event, bringing in a whopping $63.7 million in sales. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kimi Raikkonen returns to Ferrari

The so-called "silly season" in Formula One conjured up all kinds of rumors, and most of them revolved around Kimi Raikkonen. Would the 2007 World Champion stay at Lotus? Would he switch to Red Bull to replace Mark Webber? Would he return to Ferrari?
Well now we have the answer. Ferrari has confirmed that the Finn is heading back to Maranello, where he will partner with Fernando Alonso starting next season in a two-year deal. That means Felipe Massa, who has been at Ferrari since 2006 but has struggled to keep up the pace since his catastrophic crash in 2009, will need to find a new seat.
The announcement opens up a series of questions as a game of musical chairs commences. Where will Massa go? Who will fill Raikkonen's seat at Lotus? And will Alonso tolerate the team bringing in another former champion and serious contender to challenge his position as number one at the top team? We'll just have to wait and see, but the move in and of itself demonstrates a certain businesslike lack of personal emotion on Kimi's part, having been unceremoniously dumped by Ferrari three years ago to make way for Alonso. Head on down below for the rather Raikkonenly brief announcement.