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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Scuderia Ferrari dreams up the F1 car of the future

Formula One is in for a big shakeup, at least if all the parties can agree on a way forward at a meeting of the F1 commission today in Geneva. And this is the way Ferrari apparently hopes things will go. Dreamt up by the design department in Maranello, this concept represents Ferrari's vision for the F1 car of the future. Its got far more streamlined aerodynamics, a two-tier front wing, a much larger rear wing, and wheels that are still "open" but far more enveloped than anything we've seen to date, wrapped in low-profile tires like those proposed by Pirelli. The cockpit is still open as well, contrary to proposals to enclose them, with a conceptual helmet design that seems to meld into the bodywork – though we're not quite sure how that would be implemented, practically speaking. It's a pretty striking design, especially compared to the oddball shapes to which modern grand prix racers have evolved over recent years, with all their fragile appendages. Actually putting this into practice, though, is another matter entirely. Both McLaren and Red Bull were said to have shown their own evolutionary designs to the F1 strategy group, though they didn't release theirs to the public. This pie-in-the-sky proposal from Ferrari looks a bit closer to some of the radical, futuristic designs penned by Red Bull for Gran Turismo. Featured Gallery Ferrari Design Formula 1 Concept News Source: Ferrari Motorsports Ferrari Concept Cars Racing Vehicles F1 scuderia ferrari

Ugar Sahin Design's F is a radical Ferrari 458 in disguise

Look, Ferrari, your latest line of cars is arguably the best looking group of prancing stallions since the early 1970s. Even the rather dull California has gotten some attention, thanks to the new California T. But this, the Ferrari F from Ugur Sahin Design, is just better.
Believe it or not, that is based on a 458 Italia. It's like the designer has taken the very best aspects of the Pagani Huayra, Jim Glickenhaus' P4/5 and the Ferrari LaFerrari and combined them into one amazing package. We think it's positively stunning.
Now, obviously, there are some aspects that wouldn't work for a production car. For example, those rear blind spots are probably huge. But when a car looks this good, who really cares? In fact, we'd be willing to designate this Ferrari as the best looking car Ugur Sahin has penned, which is high praise indeed.