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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Drive inks 10-episode deal with NBC Sports Network

Today is a good day for Chris Harris, Mike Spinelli and Matt Farah, the hosts of the entertaining YouTube series Drive. The show has officially moved from the world of online video and become an actual, honest-to-goodness television show.
In addition to its YouTube exploits, which will continue, ten episodes of the show will air on the NBC Sports Network. The debut will run this Saturday, and coincide with NBCSN's coverage of the 2014 Monaco Grand Prix. From the sounds of it, this first episode should be unlike anything the trio could do on the Internet.
The team is going on a Top Gear-like trans-European adventure in a Mercedes-Benz SLS AMG Black Series, a Ferrari F12 and a McLaren 650S. The three will converge on Monaco, and explore the legendary atmosphere that surrounds the principality when the Formula One World Championship rolls into town.

Ferrari 458 Scuderia to be unveiled in Frankfurt?

We're heavy on the speculative side with this, but Auto Express is saying that "Rumours of Ferrari 458 Scuderia emerge, with possible debut at the Frankfurt Motor Show." To be clear, that's the possible debut of a car that is still only a rumor, and we're not sure it will be called "Scuderia," either - remember, the track-day 360 was the Challenge Stradale. Admittedly, the rumor of its existence is strong and there is plenty of precedent: Ferrari has introduced some model or variant of its mid-engined V8 sports car at the last three Frankfurt Motor Shows.
Car and Driver went into a great deal of indepth speculation about the coming, track-focused 458 in a piece back in May, and also predicted it would be shown first in Frankfurt. According to C/D we can expect "roughly 600" horsepower and 9,300-rpm redline - up 300 rpm from standard - a faster shifting seven-speed gearbox, a dry weight under 2,900 pounds thanks to "exotic compound materials" and a "slightly stripped interior," less exhaust silencing, uprated carbon-ceramic brakes and active aerodynamics on the rear diffuser.
As far as rumors go this one sounds thoroughly lovely. We hope to see it in made metal in Frankfurt in two months, you can enjoy a detailed gallery of the 563-horsepower Ferrari 458 Challenge above for now.