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Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.

Crashing a Ferrari was the best life lesson I've ever had

I screamed out a string of expletives as the gleaming Rosso Corsa-bodied F430 spun sideways through the curve, locking up the brakes, and sending the $240,000 Italian masterpiece sliding into the forest, coming to an abrupt and grinding halt, narrowly missing the tree line and avoiding my untimely death. As the proverbial dust had settled, I knew that I had been through one of the most harrowing experiences of my life and I was alive to tell the story. I knew for sure I would never live this down, not financially and definitely not socially ... or so I thought. Big mistakes often have a polarizing effect where on-one-hand we don't have a real way to know the scope of the damage and this results in fear of the unknown, but on the other hand we usually know we're okay and this results in strange internal calmness. For me this experience led to a major life lesson, an amazing story to tell, and a level of humility that served to be instrumental in all of my future endeavors. Throughout my entire childhood I had built up an obsession with Ferrari. I grew up with a poster of a yellow F355 Spyder above my bed, and like many kids I admired fast, ridiculous, and unattainable cars. Fast forward to adulthood, I found an opportunity that coincided with my love for these cars and a chance to drive one from the lauded brand as a birthday present to myself. A local exotic car rental business had a package that allowed you to test drive six exotic cars from various manufacturers, each more colorful and ostentatious than the last. I knew this was my chance to come up close and personal with the cars of my dreams. That is, until the whole experience went awry. On the day of my dream car tour, I drove myself and a friend to the New Jersey headquarters of the rental company. Greeted by nearly two dozen of the finest exotic vehicles available for purchase, doors open, the visual experience alone proved to be astounding. In addition to completing a slew of legal paperwork, we were all required to watch an introductory safety briefing, complete with photos of various past mishaps on the tour. The instructor stressed the importance of safety and actions we should take care to avoid. Our carefully planned route along the winding hills of Harriman State Park were detailed prior to departure. Each of the six drivers for that day would take their allotted turns at commanding two-Lamborghinis, two-Bentleys, one-Maserati and one-Ferrari.

The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?