458 Italia Loaded With Options, Priced To Sell. on 2040-cars

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Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

Ferrari launches upgraded 458 Challenge Evoluzione

Want to drive an eight-cylinder, mid-engined Ferrari? Assuming you can get your lucky little hands on one, you can drive a 458 Italia, 458 Spider or new 458 Speciale on the street. But the real action is where the road ends and the racetrack begins. Ferrari's Corse Clienti division offers versions for GT2 and GT3 racing, for Grand-Am (likely to be revised for the new United SportsCar Championship), and, of course, for its own Challenge racing series.
It's the latter version that Ferrari revealed it was upgrading last week, and now it's made its debut at the tail end of the rain-soaked Finali Mondiali event at Mugello. Although Ferrari only released limited details and just the one new photo, the new 458 Challenge Evoluzione upgrades on its predecessor as promised with obvious aerodynamic enhancements.
Those upgrades are "aimed at making the car even more driveable" for the customer racers who take part in the series, and seem to bridge the gap (at least visually) between the previous 458 Challenge and the more extreme racing versions that have to contend with more competition than its own kind. The upgrades are being rolled out as a kit that will be obligatory in the various Challenge series that will kick off around the world next year.

Would you pay $2 million for a Ferrari F50? [w/video]

The F50 may not have been the finest of Ferrari's flagship supercars, but it remains a collector's commodity just the same – and its value keeps rising. F50s are already trading hands at upwards of $1 million apiece – and this year, at least one is expected to fetch upwards of $2.5 million. Ferrari launched the F50 in 1995 as the successor to the legendary F40 that came before. It eschewed the twin-turbo V8 that powered the 288 GTO and F40 for a naturally aspirated V12, setting the stage for the Enzo and LaFerrari that followed in the series. That high-revving 4.7-liter engine, according to Ferrari, was derived from the unit used in the actual F1 car from 1989 (known as the F1-89, naturally). This engine served as a stressed member of the chassis, mounted behind a carbon-fiber tub. With its removable hardtop, the F50 remains the only model in Maranello's flagship series (excluding the Enzo-based Maserati MC12) that offered an open cockpit. It was all very F1-like, but was barely any faster (if at all) than its iconic predecessor. Only 349 F50s were made, each carrying a half-million-dollar price tag. That would be a good $750k in today's money. Still, it is part of a highly collectible series. Only 349 were made, each carrying a half-million-dollar price tag that seemed astronomic at the time in the mid-'90s. That'd be about $750k in today's money, but it's still a far cry from what they're trading at these days. Last year alone, RM Sotheby's sold two F50s at auction: one in May at Villa d'Este for just under $1.4 million, and another at Pebble Beach (as part of the Pinnacle Portfolio) for nearly $2m. This compared to just a few years ago when they were selling for six figures, not seven, prior to 2013. At this early point in the year, two major auction houses have already announced consignments of F50s. RM has one (pictured above) on the docket that's estimated to sell for a good $1.5m. It's sure to be one of the top sellers in a couple of weeks at its sale in Paris during the Salon Retromobile (where Artcurial has another Ferrari for sale at over $30m). Gooding & Company has one lined up as part of the Tony Shooshani Collection. That example (depicted in the video below) was displayed at the 1995 Tokyo Motor Show and was owned by Jacques Swaters (of Ecurie Francorchamps fame). It has only 1,100 miles on the odometer and is expected to fetch between $2.5m and $2.9m, which would set a new record for the model.