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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

LaFerrari XX may have lapped N?rburgring in 6:35

Enthusiasts around the world - ourselves included - have been anxiously awaiting the ultimate supercar showdown. After all, we seldom see three of the world's preeminent exotic automakers come out with such closely matched machinery in such close proximity as we have with the Porsche 918 Spyder, McLaren P1 and Ferrari LaFerrari. That showdown could occur on no better a playing field than the Nürburgring, but the automakers haven't exactly been playing ball.
Porsche set down a lap time of 6:57, staking its claim as the fastest street-legal production car ever to lap the vaunted Nordschleife. Rather than challenge Zuffenhausen head-on, though, McLaren has only said that the P1 has clocked a time of under seven minutes, and though Ferrari has been testing the new LaFerrari at the Ring, it hasn't released any official time at all. Maranello may, however, be preparing to announce an even faster time.
According to word we're receiving from across the pond, Ferrari has clocked a lap time of 6:35 - only it wasn't achieved in the road-going LaFerrari, but in the upcoming track-bound LaFerrari XX. That model, which was just confirmed and spied last week, will follow in the footsteps of the Enzo-based FXX and the 599XX, which itself recorded a lap time of 6:58 in 2010. Because it's not street-legal, it didn't contend for the same honors, and within a couple of months was pipped on the leaderboard for non-street-legal vehicles by the Pagani Zonda R by over ten seconds.