2014 Ferrari Spider on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Incredible French barn finds could fetch over $18M [w/video]

We all dream about taking a drive and discovering the mythical barn find of a vintage Shelby Cobra or Porsche Speedster hidden way under a sheet, totally forgotten. An upcoming auction from Artcurial in France on February 6 proves that these treasure troves still really do exist, and this might be one of the ultimate barn finds ever. Decaying away on a French estate, there was a collection of about 100 dirt-covered cars that had been undisturbed for decades, according to The Telegraph. They included all of the great European marques, like Bugatti, Porsche, Maserati, Ferrari and many more. Most of the vehicles were underneath a shed but generally exposed to the elements; however, two very special sports cars were hidden away in a garage (pictured above). In there was a 1961 Ferrari 250 GT SWB California Spider with covered headlights. It was one of just 37 made and thought to be lost. Beside the Ferrari was a 1956 Maserati A6G Gran Sport Frua. The collection belonged to Roger Baillon, a French transport magnate, according to Artcurial. He amassed this wonderful collection, but when his business fell on hard times in the '70s, Baillon sold part of the group off. These were the ones he kept, but they eventually went forgotten. Artcurial thinks that only 60 of the cars are actually in salable condition, and they cross the block during the Retromobile Salon in February. The auctioneers believe the Ferrari could sell for as much as 12 million euros (14.74 million) and the Maserati for 1.2 million euros ($1.5 million). Check out the gallery to glimpse the breadth of classics in this collection. Be sure to scroll down for a must-watch, gut-wrenching, patina-laden video showing off the collection and for Artcurial's press release about the sale. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ??PRESS RELEASE 05.12.2014 BREAKING NEWS: ARTCURIAL DISCOVERS A FORGOTTEN TREASURE IN FRANCE - SALE FRIDAY 6 FEBRUARY 2015 - ?1961 Ferrari 250 GT SWB California Spider • Chassis 2935 • Ex Alain Delon • Baillon Collection Estimate : 9 500 000 – 12 000 000 ˆ 1956 Maserati A6G Gran Sport Frua • Chassis 2140 • Baillon Collection Estimate : 800 0000 – 1 200 000 ˆ Paris – The Collectors' Car Department at Artcurial has discovered 60 collectors' automobiles, all major marques dating from the early days of the motor car through to the 1970s.

Even Ferrari swept up in latest Takata recall expansion

The scope of Takata's deadly airbag problems continues to widen. Eight manufacturers announced recalls Friday that affect more than 12 million vehicles, according to documents filed with federal regulators. The automakers include Honda, which is recalling 4.5 million units, Fiat Chrysler with 4.3 million, Toyota with 1.65 million, and Subaru, which is recalling almost 400,000. Some of these cars include the Saab 9-2x and Pontiac Vibe that Toyota and Subaru made for General Motors. Mazda will recall 730,000 vehicles and Nissan has 400,000 affected units. The smallest numbers were posted by Mitsubishi, with 38,000 Lancers manufactured from 2006 to 2007, and as a noteworthy high-end manufacturer, Ferrari is calling back 2,800 vehicles. These are all US-market cars. Beyond America, the Japanese Transport Ministry has announced seven million additional vehicles will be recalled, which means 19.6 million vehicles across the globe are affected by recalls announced. The defects have been traced to an insufficiently manufactured airbag inflator, which lacks a drying agent that would prevent the inflators from deteriorating over time. Thirteen deaths have been linked to the faulty airbags, which have become unstable and are prone to exploding and showering vehicle occupants with lethal amounts of metal shrapnel. A private equity firm, KKR & Co., has been named in a possible buyout of the struggling Takata. Related Video: News Source: ReutersImage Credit: Shutterstock Government/Legal Recalls Ferrari Honda Mazda Automakers Mitsubishi Nissan Pontiac Subaru Toyota Saab Safety